06 Aug 2015 17:00
Etihad Airways, the national airline of the United Arab Emirates, and its equity partner Alitalia are hosting the official “Chengdu Week” event from 6 to 12 August at the Expo Milano 2015 joint pavilion.
As the Official Global Airline Carriers for Expo
Milano 2015, Etihad Airways and Alitalia have launched an iconic joint pavilion.
By incorporating destination partners into the pavilion, Etihad Airways and
Alitalia are able to bring the world to the Expo, one week at a time. These
events will give a better understanding of what the travel industry can offer,
and “Chengdu Week” is just one of the premium destination showcases to be
featured at the joint pavilion.
Chengdu is the
capital city of Sichuan Province in southwest China, and is famous around the
world as the home of China’s Giant Pandas. Sponsored by the Chengdu Culture and Tourism
Development Group, “Chengdu Week” will include a themed exhibit and activities
to showcase the city as a premium tourist destination and a regional cultural
centre in Southwest China. The Chengdu Culture
and Tourism Development Group, established in 2007 by the Chengdu municipal
government, is crucial to the development of the tourist industry in Chengdu,
and the main partner responsible for programming this event.
The full schedule of events will include a
master chef class to teach guests how to make Sichuan cuisine at home, a
traditional tea ceremony, a Chengdu heritage talent show called Face Changing
Opera, and a “Kungfu Panda” welcome show. The cooking show includes five
popular Sichuan family cuisines, including Chinese scrambled eggs, braised
eggplant, Kungpao Chicken, Mapo (spicy) Tofu, and Chengdu Spicy Dumplings,
which will be presented for sampling at the Etihad Airways and Alitalia
Pavilion every day during the week.
Shane O’Hare, Senior Vice President, Marketing
of Etihad Airways, said: “As one of our four destinations on Greater China,
Chengdu is an important market for us. We are excited to use the Expo Milano
Joint Pavilion to allow more people to know the beautiful city.”
“Etihad Airways launched its Chengdu route with
four flights per work on 15 December 2011, with daily services beginning on 30 March, 2014, offering the first
and only direct airline connection between the UAE and China’s Sichuan
province, home to a population of over 80 million. Our guests traveling from
Chengdu and nearby Southwest China are now connected to more than 110 destinations across the Gulf region,
Middle East, Africa, Europe, and North America through Abu Dhabi.”
Valeri, Chief Commercial Officer of Alitalia, said: "We are delighted to
host at our Expo pavilion this week of events dedicated to Chengdu. China is a
strategic market for the development of Alitalia. In March we launched the
Milan - Shanghai service, operating for the whole duration of Expo Milan 2015.
By the end of the year we will also launch a new Rome – Beijing non stop
service. Alitalia serves Chengdu from Rome, Milan and Venice via Abu Dhabi
thanks to code-share flights with Etihad Airways”.
Kevin Long, Vice General Manager, Marketing Branch of the
Chengdu Culture and Tourism Development Group said “As a regional
hub, Chengdu plays an important role to connecting 120 domestic cities in China and 71
destinations all over the world. Chengdu is a top destination for fine dining in Asia. Our marketing
event “Journey to the City of Spicy Cuisine” will be introduced to the world
during the EXPO Milano 2015, and has the full support and cooperation of our
airline partners Etihad Airways and Alitalia. Etihad Airways has launched
non-stop international flights to Chengdu, we are promoting tourism in Chengdu
through innovative online and offline marketing together.”
Currently, Etihad Airways and Alitalia operate
combined double-daily flights to Milan and Rome, and a daily service to Venice.
Etihad also operates a daily non-stop service from Abu Dhabi to Rome Fiumicino
Airport. The expansive network of Etihad Airways and Alitalia provides
unprecedented access and convenience for travellers between China, the Middle
East, and Italy.
Throughout the Expo, Etihad Airways and Alitalia
will provide approximately 100 daily flights to and from Milan. These
flights will include 125 cities with non-stop flights to Milan and an
additional 741 destinations with just one stop. Of the 20 million
visitors expected for Expo 2015, 7.6 million will reach Milan by
plane; of these, 1.5 million will come from intercontinental destinations, and
3.3 million from international destinations.