30 Mar 2016 13:00
Etihad Airways and the Sydney Opera House today announced the extension of their Major Partnership for a further five years.
The extension will
take Etihad Airways well into the Opera House’s Decade of Renewal – launched in
its 40th Anniversary year in 2013 to ensure the World
Heritage-listed ‘masterpiece of human creativity’ continues to inspire new
generations of audiences and visitors.
comes at an exciting time for Etihad Airways and Australia’s number-one tourist
In addition to being
named Air Transport World’s Airline of the Year 2016, Etihad
Airways was last year voted World’s Leading Airline* for the seventh
consecutive year. The Abu Dhabi-based airline is also rapidly increasing its
global footprint through groundbreaking innovations in product and service,
major investments in destination marketing, and brand campaigns.
House Renewal is well underway, from a suite of building projects that will
touch all four corners of JørnUtzon’s masterpiece to a renewed
focus on integrating the experience audiences and visitors enjoy at the Opera
House – transformative arts and culture, the greatest
contemporary and classical music, inspirational speakers, creative shows for
children and families, insightful tours and incredible Australian cuisine.
Under the terms of
the new deal, Etihad Airways will continue as the Sydney Opera House’s Major
Partner and Opening Nights Presenting Partner. The airline will support Opera
House programming by flying guest artists and performing arts companies to
Sydney from across its extensive network of 116 international destinations. It
will also leverage its investment in Australian tourism – through its
partnership with Tourism Australia – to bring more visitors to Sydney and to
the Sydney Opera House.
NSW Deputy Premier and
Minister for the Arts Troy Grant said: “The Sydney Opera House is a world-renowned performance venue
and continuing a partnership with the award-winning global airline Etihad
Airways makes perfect sense.
would like to congratulate both the Sydney Opera House and Etihad Airways on
this agreement that will deliver countless benefits to both organisations.
Sydney Opera House has attracted commercial sponsorship in a way that has
brought serious innovation and investment in Australia’s most recognised
building while maintaining its heritage and integrity.”
Sydney Opera House CEO Louise Herron AM said:
“We began our partnership in the Opera
House’s 40th Anniversary year, which was an important milestone for
us. Three years on we are now seeing huge momentum across Renewal, so this is
the perfect time for us to explore how we can continue to work together,
building on our shared commitment to Australia and its central role in global
culture and the arts.
want everyone’s experience of the Opera House to be as inspiring as the building
itself. Working closely with Etihad Airways we want to explore how they can
best support a more integrated artistic and visitor experience as we prepare
the Opera House for future generations.”
Etihad Airways General Manager Australia and New Zealand Sarah Built
said extending the partnership with Sydney Opera House for another five years
underscored the airline’s commitment to Australian tourism and to the arts and
partnership with the Sydney Opera House, one of the world’s architectural
wonders, is especially significant for Etihad Airways.
with the five-year, $30 million deal we signed with Tourism Australia last
year, it multiplies our efforts to promote travel to Australia and to elevate
Sydney’s profile as one of the world’s great tourist and cultural destinations
in key markets.
also increases our investment in Australia’s cultural sector enabling us to
support the programming of arts and entertainment experiences that enrich the
lives of local citizens as well as visitors to the city.
partnership is a natural fit because both organisations share many
of the same values, including a shared passion for excellence and inspirational
* Voted World’s Leading Airline at World Travel
Awards, the Oscars of the travel industry for seven consecutive years from