10 May 2016 12:00
Etihad Guest, the multi-airline loyalty programme from Etihad Airways, has won the ‘Best Affinity Covered Card Award’ alongside Abu Dhabi Islamic Bank (ADIB) for the Middle East and Asia region at the Freddie Awards 2016. The annual ceremony was recently held in Las Vegas, Nevada.
in 1988 by InsideFlyer magazine’s Randy Petersen, the “Freddies” are named in honour of Sir Freddie
Laker and have grown in stature to become the most prestigious
member-generated awards in the travel loyalty industry, with 3 million votes
now cast annually.
past five years, ADIB and Etihad Guest have provided UAE-based consumers with
the ability to earn more miles than any other traveller card. Travellers can
use those miles on the world’s leading airline and access unique features such
as the ability to fast track to Etihad Guest’s gold tier. During this
time, ADIB and Etihad Guest have won six awards for the offers and will be bringing
even more benefits to members this year.
Yasser Al Yousuf, Managing Director of Etihad Guest, collected
the award and said: “We continue to grow the loyalty programme and just this
week have added our 4 millionth member, which is an important milestone for us.
The Freddie Award was very welcome and it’s already been a successful month
having been recognised as the ‘Airline with Best Frequent Flyer Programme’ at
the recent Business Traveller Middle East Awards 2016.
“It demonstrates the ambition that
we have for the programme but also that it’s voted for by frequent fliers means
a lot to us. Through the lifestyle partners and leading benefits we add, we
want to provide a first class loyalty programme whether our members are flying
with Etihad Airways, our partner airlines or making a purchase through one of
our many programme partners.”
Etihad Guest has recently added new partners
including luxury retailer Tryano, Porsche, My City Miles, Trip Advisor, Rentalcars
and Celebrity Cruises.
Philip King, Head of Retail
Banking for the UAE at ADIB, said: "We
have recently renewed our partnership with Etihad Guest and this recognition
further cements our strong and successful relationship. The ADIB Etihad Guest
Covered Cards offer customers a distinctive and value-added proposition that is
unmatched in the travel cards market. We are truly honoured to receive this
award and we are looking forward to many more years of success with our
partners, Etihad Guest."