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An Economy Class that is simply smarter

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We have challenged the norms to deliver choice and comfort, and bring a sense of spontaneity, surprise and fun back to travel. 

Offering warm hospitality and a more personal style of service, our aim is to deliver an Economy Class experience that surpasses expectations and delights our guests. After all, we believe that in any journey, getting there should be half the fun!
Economy Class  
Economy Smart Seat

On board our B787 and A380

The ultimate in clever design, offering increased comfort and personal space.

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Economy Seat

Sit back and relax in your wide cradle seat with adjustable headrest and high-comfort pillows to make you feel as comfortable as possible. 

The cradle recline feature ensures that your back rests in a more natural position, letting you relax more easily.

Inflight experience

We are re-thinking the small things.

  • Snuggle under a full-sized fleece blanket.
  • On longer flights, we’ve designed a unique pillow that converts from a standard pillow to a neck pillow when you’re ready to sleep.
  • Your space is important to you. On longer flights a blanket bag doubles up as a bag to store personal belongings. You can take it with you at the end of the flight.

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Economy Seat

‘Sleep Tight’ in Economy with your personal amenity kit available on longer flights.

Our ‘Sleep Tight’ kit contains a pair of socks, toothbrush/toothpaste and earplugs in a cotton drawstring bag. In addition, never miss a meal with our clever ‘Do not disturb/Wake me up to eat’ eye-mask.

Your onboard dining experience includes:

  • Tasty hot meals with a choice of up to three main courses
  • Onboard café offering light snacks and a choice of teas, coffees and hot chocolate
  • Complimentary bar service including a range of beers, wines, spirits and soft drinks
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Fine Dining
Watch, listen, play, connect.
  • 750 hours of on-demand entertainment
  • Personal 10.6-inch touch-screen TV (Economy Seat)
  • Personal 11-inch touch-screen TV (Economy Smart Seat)
  • Noise-cancelling headsets
  • A range of connection ports at your fingertips
  • Mobile and internet access
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Inflight entertainment

Read. Discover. Shop.

Inflight Magazines

For our younger guests

Flying Nanny

Family Travel

Unaccompanied Minor

We are constantly adding the little touches to make flying a memorable experience for your entire family especially the younger ones.

Click on the images on the left to find out more.