Because we started decades after all of our major competitors, we knew we could never catch up on our own. So we have always tried to work with others.
We did approach each of the major global alliances to discuss our membership options – to find we had none. The global alliances chose not to let us join.
So we have had to create our own partnership strategy, to allow us to offer new competitive choice for customers.
That means an open approach to codesharing. We look to engage with many partners, whether they are in global alliances or not. If, together, we can create new network choices for our customers, then we will look at partnership.
Today, we have 49 codeshare partners, covering more than 400 destinations. That network is small compared to the global alliances – but it does mean we are offering an alternative to those giants.