Helping to bring the world together

As a global, innovative and young airline with a fresh approach to everything we do, we associate ourselves with a large number of events and causes that reflect our own position as a catalyst for change. 

We support the promotion of local culture in the UAE and worldwide, and sponsor cultural and sporting events that are consistent with our values of hospitality, team spirit and helping to bring the world together.
Man City

Seeking sponsorship?

Please email your request to:

Sponsorships@etihad.ae

New York City FC partnership

Etihad Airways was announced as the Principal Partners of New York City FC on 13th November 2014.

As part of the 5 year agreement, the Etihad brand will feature on the playing jerseys of the club during matches in the MLS and the airline will receive a host of other great benefits and experiences.

Soccer continues to experience a boom in the USA and Canada and Etihad are delighted to deepen our relationship with the game there – building on our MLS partnership.

James Hogan said: “Etihad Airways has a strong affinity with New York as it was the airline’s first US destination to be launched in 2006. We are delighted to be able to further strengthen our ties with the city through this partnership with New York City Football Club."

Know more about our partnership 

Melbourne City Football Club

Etihad Airways is the new lead sponsor of Melbourne City Football Club, providing great benefits to the club and its fans 

Our brand will be on the front of Melbourne City FC shirts and will be seen by thousands of fans across Australia and New Zealand. 


Soccer and the A-League continue to grow in popularity in Australia and the partnership sees a further expansion of our global sports portfolio. 

“Etihad Airways has a strong connection with Melbourne, home to Australia’s Etihad Stadium and a city we fly to daily, and this deal with Melbourne City Football Club reinforces our commitment to the city and state of Victoria.”  - James Hogan, President and CEO of Etihad Airways

Read the official press release ►

England Cricket Teams

Etihad Airways is the first ever official airline partner of the England Cricket Teams. 

Our support for one of England’s favorite sports creates a deeper connection with our guests and further builds our brand in the UK. 

The sponsorship agreement will see all England national teams (men’s, women’s, age-group and disability cricket) fly with us and experience our award-winning products and services. 

Through our sponsorships we build strong synergies between key cricket-playing nations and our major flight networks across the Indian Subcontinent, Australia and the UK. 

The three-year partnership deal was announced by Etihad Airways and the England and Wales Cricket Board (ECB) in July 2014.

Read the official press release ►

Mumbai Indians Cricket Team

Etihad Airways, together with Jet Airways, is the principal sponsor and official airline of the Mumbai Indians Cricket Team.

This is our first high profile sports sponsorship in the region to show our expanding commitment to the Indian market.


The Mumbai Indians are the largest social sports brand in India and are closely followed by millions of fans across the globe. The team is known for its balance of experienced cricketers as well as the young talented players scouted from India and across the world.

Among the highlights of the sponsorship agreement will be the prominent display of our logo on the teams’ shirts and merchandise, the extensive display of our branding and messaging during games, community programs, competitions and promotions for flights and holidays with the team’s fans.

Read the official press release ► 

Etihad Airways is the official airline partner of Major League Soccer

Major League Soccer

The MLS partnership will enable Etihad Airways to continue to build its brand in the US and Canada, and offers an ideal platform to interact with the millions of sports fans and communities across the country. 

MLS is one of the fastest growing leagues in world football with average attendances now higher than traditional US heavyweight sports of basketball and baseball!

Etihad Airways is the proud official airline partner of Major League Soccer since March 2014.

Etihad Airways and MLS will work together on a number of activations and initiatives including community programs, as well as hosting competitions and promotions for flights and holidays with MLS fans.

MLS fans should sign up to Etihad twitter and Facebook pages to ensure they have the chance to win tickets, merchandise and some amazing flights!

Official Website

Official Website

www.mlssoccer.com 

Competitions and giveaways:
Etihad Twitter | Etihad Facebook
Melbourne City Football Club

Melbourne City Football Club

Click here to check out our sponsorship with Melbourne City FC.

Manchester City Football Club

Manchester City Football Club

Etihad Airways has been Manchester City Football Club’s main club partner since May, 2009. During that time the club has enjoyed considerable success with an FA Cup win in 2011 and the Barclays Premier League victory in season 2011-12.

The Club’s stadium has been renamed as the Etihad Stadium, forming the centre piece of a newly-named Etihad Campus, which encompasses a large part of the Sportcity site in East Manchester, the popular City Square entertainment space and additional existing and planned facilities. It’s a period of great success for Manchester City, and Etihad Airways are delighted to play a part in this great period for the Club.

Useful Links

Al Ain Football Club’s Airline Partner

Al Ain Football Club’s Airline Partner Etihad Airways is proud to play a part in the future of the Al Ain Football Club, as the club’s new official airline partner.  The Al Ain FC are the UAE Pro-League leaders, and the country’s most successful football club.

The partnership will see Etihad Airways and Al Ain Football Club working together on a number of key initiatives. These include the provision of club flights to AFC Champions League fixtures around the region as well as promotions for club management, players and supporters.

Follow the team online at www.alainfc.net where you can find all the latest information on club news, fixtures, results and membership.

Etihad Stadium – Melbourne Australia

Etihad Stadium – Melbourne Australia

Etihad is proud to sponsor Melbourne’s premier multi purpose sports and entertainment venue - Etihad Stadium.

Located at the gateway to Melbourne’s Central Business District in the exciting Docklands precinct, the 55,000 capacity stadium features a fully retractable roof and hosts over 100 sporting, concert, and cultural events every year.

Opened in 2000, its central location also means easy access for fans traveling by public transport, taxi or private car, be they Concert goers or Australian Rules Football, Soccer, Rugby, or Cricket fans.

Etihad Stadium branding features on giant landmark signs on the outside of the building and on all directional, scoreboard and perimeter advertising signage throughout the interior of the Stadium.

The sponsorship announced at a press conference held at the stadium attended by James Hogan CEO Etihad Airways and Ian Collins CEO Melbourne Stadiums Limited in 2009 has introduced a new word into the Australian language – “are you going to Etihad at the weekend?”

Etihad flies daily from Abu Dhabi direct non-stop to Melbourne.

Find out more about the Etihad Stadium at http://www.etihadstadium.com/

 

View Etihad Stadium videos

Etihad Airways keeps Etihad Stadium rights until 2019

Press conference

Etihad Stadium showcase

F1 Etihad Airways Abu Dhabi Grand Prix

F1 Etihad Airways Abu Dhabi Grand Prix

Etihad Airways is proud to be the title sponsor of the F1 Etihad Airways Abu Dhabi Grand Prix.

The sponsorship, which commenced with the inaugural 2009 F1 Etihad Airways Abu Dhabi Grand Prix showcases both Etihad and Abu Dhabi to a global TV audience of over 80 million people.

Held at the spectacular, purpose built Yas Marina Circuit on Yas Island just 20 minutes from Abu Dhabi, the race was a sellout in its first year and voted best event of the 2009 season by the FIA.

Along with the world-class Circuit and Marina, Yas Island features signature hotels and a golf course, with a Ferrari theme park, a 300,000 square metre retail area and much, much more to be completed shortly.

Find out more about the F1 Etihad Airways Abu Dhabi Grand Prix.

Golf

Golf

Etihad Airways is a Diamond Sponsor and the Official Airline for the Abu Dhabi Golf Championship, which is one of the largest golfing tournaments in the region and takes place at the Abu Dhabi Golf Club.

With a prize fund of USD 2 million and 120 golf professionals from the European Tour, Etihad is proud to be associated with such a successful tournament.

Visit our website: www.etihad-golf.com

Sport Australia Hall of Fame

Etihad is proud to be the major sponsor of the Sport Australia Hall of Fame.

Acknowledged as the pinnacle of sports awards in Australia for over 25 years, the Sport Australia Hall of Fame recognizes and promotes the outstanding sporting achievements of Australia’s greatest sportsmen and sportswomen.

A highlight of the sponsorship is the Annual Induction and Awards presented by Etihad Airways and when the “Don Award”, named after inaugural Member and cricketing legend Sir Donald Bradman is awarded for the most inspiring sporting achievement of the past twelve months.

Etihad’s partnership with the Sport Australia Hall of Fame provides an ideal platform to recognize the common goals of excellence and achievement, and as a young entity ourselves, support the next generation of Australian stars.

Hurling

Hurling

Etihad Airways has signed a 12 month extension to its sponsorship of the Gaelic Athletic Association (GAA) Hurling All Ireland Senior Championship as the official sponsor and airline.

The GAA was first signed in March 2008 and the partnership has been highly successful with Abu Dhabi hosting the MDonnelly Inter-Provincial Hurling Championship last year between Leinster and Connacht.

Etihad also won the European Sponsorship of the year award in the Business to Consumer category for its marketing activity during the first year of the deal.

The All-Ireland Senior Hurling Championships is one of Ireland’s oldest sporting competitions, with the first final taking place back in 1887.

Visit our website: www.etihadhurling.com

Sydney Opera House

Sydney Opera House

Etihad Airways is proud to announce it has become a Major Partner of Australia’s premier cultural destination, Sydney Opera House. Recognised the world over, Sydney Opera House is one of the world’s architectural wonders as well as being one of the world’s busiest cultural venues.

This exciting partnership will see Etihad bring more international artists to Sydney and provide Australians and our inbound visitors with access to all the cultural opportunities of a truly global city. It will also give more people from around the world the chance to visit and experience this iconic venue. The World Heritage Listed Sydney Opera House welcomes over 8.2 million visitors on site every year and hosts 1,800 performances attended by 1.4 million people.  

Nations Tri and Tri Yas

Nations Tri and Tri Yas

Etihad Airways is the new official airline sponsor of 2013 Events DC’s Nation’s Triathlon, marking the Abu Dhabi-based airline’s first entry into sports sponsorship in the US capital. The deal will see the airline support the Nation’s Triathlon through flight provision for athletes and other promotional activities, as well as forging a partnership between the Nations Triathlon in Washington D.C. and the Tri Yas Triathlon in Abu Dhabi.

The 2013 edition of the Nation’s Triathlon will welcome 5,000 participants to one of the largest international distance triathlons in the United States. We are delighted to support the world renowned Nation’s Triathlon in Washington DC and its sister race, Tri Yas, which takes place in our home of Abu Dhabi.

The partnership creates a sister city relationship between two premier triathlons, the Events DC Nation’s Triathlon and Tri Yas, elevating each race’s opportunity for international exposure. Both events take place in capital cities and Etihad Airways is the common link between these two triathlons in cities.