Our television commercial was shot on board our new flagship Airbus A380 and in three locations around the world: Abu Dhabi, Marseilles and Prague.
In our hub of Abu Dhabi, the three buildings featured are Bab Al Bahr Towers, the Louvre and the Abu Dhabi International Airport Control Tower. These buildings are amongst those that inspired the design of our new livery and they all feature traditional Emirati design patterns, influenced by light and geometric patterns.
The Foster & Partners Vieux Port Pavilion in Marseilles was chosen to reflect the airline’s focus on design. The 17th century baroque hall of the historic Strahov Library in Prague represents knowledge, learning, and the desire to innovate and lead.