26 Sep 2013 11:30
Etihad Airways, the national airline of the United Arab Emirates (UAE), has unveiled its new European headquarters in Berlin, enhancing the airline’s presence in the German domestic market and further cementing its strategic relationship with airberlin.
Located in the heart of Berlin’s historic Potsdamer
Platz, the new office houses both Etihad Airways’ European and Germany sales
and marketing teams, and includes joint Etihad Airways-airberlin reservation
and ticketing counters.
The office is located on the eighth floor of an iconic
Richard Rogers-designed building on Linkstrasse, the architect who is also
known for his work on the Pompidou Centre in Paris, and both the Lloyds building
and Millennium dome in London.
In Berlin for the official opening, Etihad Airways
President and Chief Executive Officer, James Hogan, said: “Germany remains a critically important part
of Etihad Airways’ growing passenger and cargo network, and while much of
Europe continues to face challenges linked to the prevailing euro crisis, the
German inbound and outbound travel is performing well for us.”
Mr Hogan said the new central Berlin office would
benefit both the Etihad Airways and airberlin commercial teams, as they work
ever closer to drive value for both airlines.
“It makes sound business sense to be based in Berlin, and close to our
strategic equity partner.”
Etihad Airways’ Vice President Europe, Joost den
Hartog and Etihad Airways’ General Manager Germany, Philip Lewin will lead the
respective Etihad Airways Europe and Germany teams at the new Berlin office.
In total, 35 Etihad Airways employees will work in the
new facility, 25 of whom are German, with the rest coming from the UAE, the
Netherlands, Egypt, India, Italy, Pakistan, Morocco, the UK, and Switzerland.
Mr Hogan concluded:
“2013 marks our ninth year of operations to Germany, the largest outbound
travel market in Europe.
“Last year, we carried 47 per cent more guests
(530,351) to and from Germany compared to 2011, and that was due to better load
factors to and from Frankfurt and Munich, the launch of our daily Dusseldorf
service, and strong feeder traffic coming from airberlin. Cargo also proved resilient as tonnage
carried to and from Germany was up 18 per cent to 52,000 tons.”
He said the most popular destinations for German
travellers continue to be Abu Dhabi, Bangkok, Sydney, Melbourne, Shanghai and
Kuala Lumpur, and noted this quarter was shaping up to be one of the busiest on
“Looking ahead we are on target to hit our numbers for
2013, and with the opening of this new office, there is no doubt that we’re in
Europe and Berlin for the long haul.”