21 Oct 2013 11:00
Etihad Airways, the Abu Dhabi-based national airline of the United Arab Emirates, is supporting global and national initiatives for the early detection and treatment of breast cancer with a comprehensive programme of activity during Breast Cancer Awareness Month this October.
The Etihad Airways 2013 breast cancer awareness campaign combines free
mammography and screening for staff and the general public. The campaign involves awareness raising and
fundraising activity, including the sponsorship of the 1st International
Oncology Conference in Abu Dhabi.
Selected Etihad flight attendants will wear pink uniforms and Etihad
staff will support fundraising activities including pink ribbon pin, armband
and bracelet sales and bake sales.
Etihad Airways Medical Centre will provide free mammography and
screenings for women over 40, as well as women who have a high risk or family
history of breast cancer, in partnership with Burjeel Hospital. The screening will be available to female
employees and employees’ wives at Etihad’s Head Office for two days during
October, before transferring to locations in Abu Dhabi, where women from the
general public will be invited to drop-in for free screenings.
As part of its commitment to advancing medical understanding of breast
cancer, Etihad Airways is also sponsoring the First International Oncology
Conference which will take place in Abu Dhabi at Jumeirah at Etihad Towers
Hotel between 24 and 25 October 2013.
The two day conference brings together medical practitioners with
academics, researchers and those working across the cancer field in the MENA
region, as well as patients and families, to share knowledge and discuss
controversial issues including prevention, risk factors, Imaging &
Screening, diagnosis, clinical management and new approaches in targeted
For the third year, Etihad is also sponsoring the annual ‘Pink Polo’
event at Ghantoot Racing and Polo Club on Saturday, 8 November 2013 from
2pm. This event is free to attend and
raises awareness of breast cancer amongst the broader community in the UAE in a
fun, family environment.
Ray Gammell, Etihad Airway’s Chief People and Performance Officer, said:
“Breast Cancer Awareness Month is an important opportunity to educate and
support those affected by or at risk of breast cancer. Every October, our campaign puts breast
cancer front of mind amongst our employees, those flying with us and the local
community in Abu Dhabi. This year,
through Etihad’s sponsorship of the 1st International Oncology Conference in
Abu Dhabi we also aim to increase medical debate and understanding of breast
cancer prevention and treatment.”
Dr Nadia Al Bastaki, Senior Medical Officer at Etihad Airways Medical
Centre added, “Breast cancer is the most common form of cancer among women in
the UAE, with one in eight women at risk.
Raising awareness about the importance of regular self-examination for
women of all ages, and biennial medical screenings for women over 40 is
imperative in reducing the impact breast cancer has on our community.”
Proceeds from the Etihad Airways 2012 breast cancer awareness campaign
enabled the purchase of a new ultrasound machine which was donated in March
2013 to the Red Crescent to assist the organisation’s nation-wide efforts to
promote early detection and treatment of breast cancer among Emirati women.