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Helping to bring the world together

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Etihad Airways Sponsorship logo

As a global, innovative and young airline with a fresh approach to everything we do, we associate ourselves with a large number of events and causes that reflect our own position as a catalyst for change. 

We support the promotion of local culture in the UAE and worldwide, and sponsor cultural and sporting events that are consistent with our values of hospitality, team spirit and helping to bring the world together.

New York City FC partnership

New York City Football Club jerseys

Etihad Airways was announced as the Principal Partners of New York City FC on 13th November 2014.

As part of the 5 year agreement, the Etihad brand will feature on the playing jerseys of the club during matches in the MLS and the airline will receive a host of other great benefits and experiences.

Soccer continues to experience a boom in the USA and Canada and Etihad are delighted to deepen our relationship with the game there – building on our MLS partnership.

James Hogan said: “Etihad Airways has a strong affinity with New York as it was the airline’s first US destination to be launched in 2006. We are delighted to be able to further strengthen our ties with the city through this partnership with New York City Football Club."

Know more about our partnership 

Melbourne City Football Club

Melbourne City Football Club team

Etihad Airways is the new lead sponsor of Melbourne City Football Club, providing great benefits to the club and its fans 

Our brand will be on the front of Melbourne City FC shirts and will be seen by thousands of fans across Australia and New Zealand. 

Soccer and the A-League continue to grow in popularity in Australia and the partnership sees a further expansion of our global sports portfolio. 

“Etihad Airways has a strong connection with Melbourne, home to Australia’s Etihad Stadium and a city we fly to daily, and this deal with Melbourne City Football Club reinforces our commitment to the city and state of Victoria.”  - James Hogan, President and CEO of Etihad Airways

Read the official press release ►

Etihad Airways is the official airline partner of Major League Soccer

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The MLS partnership will enable Etihad Airways to continue to build its brand in the US and Canada, and offers an ideal platform to interact with the millions of sports fans and communities across the country. 

MLS is one of the fastest growing leagues in world football with average attendances now higher than traditional US heavyweight sports of basketball and baseball!

Etihad Airways is the proud official airline partner of Major League Soccer since March 2014.

Etihad Airways and MLS will work together on a number of activations and initiatives including community programs, as well as hosting competitions and promotions for flights and holidays with MLS fans.

MLS fans should sign up to Etihad twitter and Facebook pages to ensure they have the chance to win tickets, merchandise and some amazing flights!

Major League Soccer logo

Official Website 

Competitions and giveaways:
Etihad Twitter | Etihad Facebook
Melbourne City Football Club logo

Melbourne City Football Club

Click here to check out our sponsorship with Melbourne City FC.

Manchester City Football Club

Manchester City Football Club logo

Etihad Airways has been Manchester City Football Club’s main club partner since May, 2009.

During that time the club has enjoyed considerable success with an FA Cup win in 2011 and the Barclays Premier League victory in season 2011-12.

The Club’s stadium has been renamed as the Etihad Stadium, forming the centre piece of a newly-named Etihad Campus, which encompasses a large part of the Sportcity site in East Manchester, the popular City Square entertainment space and additional existing and planned facilities. It’s a period of great success for Manchester City, and Etihad Airways are delighted to play a part in this great period for the Club.

Etihad Stadium – Melbourne Australia

Etihad Stadium in Melbourne, Australia

Etihad is proud to sponsor Melbourne’s premier multi purpose sports and entertainment venue - Etihad Stadium.

Located at the gateway to Melbourne’s Central Business District in the exciting Docklands precinct, the 55,000 capacity stadium features a fully retractable roof and hosts over 100 sporting, concert, and cultural events every year.

Opened in 2000, its central location also means easy access for fans traveling by public transport, taxi or private car, be they Concert goers or Australian Rules Football, Soccer, Rugby, or Cricket fans.

Etihad Stadium branding features on giant landmark signs on the outside of the building and on all directional, scoreboard and perimeter advertising signage throughout the interior of the Stadium.

The sponsorship announced at a press conference held at the stadium attended by James Hogan CEO Etihad Airways and Ian Collins CEO Melbourne Stadiums Limited in 2009 has introduced a new word into the Australian language – “are you going to Etihad at the weekend?”

Etihad flies daily from Abu Dhabi direct non-stop to Melbourne.

Find out more about the Etihad Stadium at


View Etihad Stadium videos

Etihad Airways keeps Etihad Stadium rights until 2019

Press conference

Etihad Stadium showcase

F1 Etihad Airways Abu Dhabi Grand Prix

F1 Etihad Airways Abu Dhabi Grand Prix grid

Etihad Airways is proud to be the title sponsor of the F1 Etihad Airways Abu Dhabi Grand Prix.

The sponsorship, which commenced with the inaugural 2009 F1 Etihad Airways Abu Dhabi Grand Prix showcases both Etihad and Abu Dhabi to a global TV audience of over 80 million people.

Held at the spectacular, purpose built Yas Marina Circuit on Yas Island just 20 minutes from Abu Dhabi, the race was a sellout in its first year and voted best event of the 2009 season by the FIA.

Along with the world-class Circuit and Marina, Yas Island features signature hotels and a golf course, with a Ferrari theme park, a 300,000 square metre retail area and much, much more to be completed shortly.


Abu Dhabi Golf Club

Etihad Airways is a Diamond Sponsor and the Official Airline for the Abu Dhabi Golf Championship, which is one of the largest golfing tournaments in the region and takes place at the Abu Dhabi Golf Club.

With a prize fund of USD 2 million and 120 golf professionals from the European Tour, Etihad is proud to be associated with such a successful tournament.

Sport Australia Hall of Fame

Etihad is proud to be the major sponsor of the Sport Australia Hall of Fame.

Acknowledged as the pinnacle of sports awards in Australia for over 25 years, the Sport Australia Hall of Fame recognizes and promotes the outstanding sporting achievements of Australia’s greatest sportsmen and sportswomen.

A highlight of the sponsorship is the Annual Induction and Awards presented by Etihad Airways and when the “Don Award”, named after inaugural Member and cricketing legend Sir Donald Bradman is awarded for the most inspiring sporting achievement of the past twelve months.

Etihad’s partnership with the Sport Australia Hall of Fame provides an ideal platform to recognize the common goals of excellence and achievement, and as a young entity ourselves, support the next generation of Australian stars.

Sydney Opera House

Sydney Opera House

Etihad Airways is proud to announce it has become a Major Partner of Australia’s premier cultural destination, Sydney Opera House. Recognised the world over, Sydney Opera House is one of the world’s architectural wonders as well as being one of the world’s busiest cultural venues.

This exciting partnership will see Etihad bring more international artists to Sydney and provide Australians and our inbound visitors with access to all the cultural opportunities of a truly global city. It will also give more people from around the world the chance to visit and experience this iconic venue. The World Heritage Listed Sydney Opera House welcomes over 8.2 million visitors on site every year and hosts 1,800 performances attended by 1.4 million people.