01 Sep 2014 15:30
Thousands of passengers flying with Etihad Airways on Sunday 7 September will be able to enjoy every moment of the GAA Hurling All Ireland Senior Championship Final between Kilkenny and Tipperary, the first time the match has ever been screened on a commercial flight.
The coverage from Irish broadcaster RTÉ will be broadcast
live on Etihad Airways’ E-BOX in-flight entertainment systems, powered by
Panasonic, on its widebody aircraft equipped with Live TV, allowing every passenger
in every cabin to watch the thrilling climax to the season.
Beatrice Cosgrove, Etihad Airways’ General Manager Ireland said: “The GAA
Hurling All Ireland Senior Championship Final is
one of the highlights in the Irish sporting calendar and I am sure our guests
who can't watch the match on the ground will enjoy the excitement and passion
that will be on display live from Croke Park.
“We have always taken an innovative approach to our partnership with the
GAA, which has included the Senior Championship “Home For Hurling” promotion
and our club competitions, “Best Club Under The Sun” and “Raise The Bar”, and
screening the final in the skies with RTÉ is another great example of
Chumann Lúthchleas Gael Liam Ó Néill said: “The GAA has made
concerted efforts to establish a proactive strategy this year to make our games
available to overseas audiences - games we believe rank alongside the best.”
“Hurling in particular is a
breath taking spectacle and Etihad Airways has helped us to promote it through
our partnership as valued sponsors of the GAA Hurling Championship.”
“I was delighted to learn of this initiative which will afford people
travelling around the world the opportunity to see the showcase event that is
the All-Ireland hurling final.”
Paul Byrnes, Executive Editor, GAA, RTÉ Television Sport said: “RTÉ Sport has continuously been the
leader in terms of providing the most comprehensive coverage and analysis of
“We have constantly looked to grow the audience of the GAA and this
ground-breaking partnership with Etihad Airways takes it to new heights, which
will allow fans to watch RTÉ’s coverage of the final live from 30,000 feet in
The GAA Hurling All Ireland Senior Championship Final is another major sporting event screened on Etihad Airways’ live
television channels which have transformed in-flight entertainment options.
Live sports coverage frequently shown on the channel, Sport 24, on
Etihad Airways flights includes the Barclays Premier League, the Formula One
World Championship™, all tennis Grand Slams and all Golf Majors.
In addition to Sport 24 the other channels are
BBC World News, Al Jazeera English, euronews, CNBC, Japan
’s NHK World Premium, CNN and Sky