You are here:

Fashion’s Airline

Video has no narration, no audio description

Deemed the official airline of the fashion industry by The New York Times, Etihad Airways is the global partner of IMG Fashion. Starting the partnership at the Mercedes-Benz Fashion Week Australia in Sydney, Etihad presented the Oscar de la Renta Summer 16 collection—the closing show and the brand’s first major runway event in the market.

Next stop, Etihad Airways landed in Berlin for the launch of MADE Berlin before jetting to Mumbai to present the first runway show shot in virtual reality by Manish Malholtra at Lakme Fashion Week. In September, Etihad announced a global partnership with Jimmy Choo, celebrating the shoe brand’s iconic 20-year heritage.

Following NYFW, Etihad will head to London Fashion Week and Milano Moda Donna, before setting its sights on the 2017 fashion calendar and a stylish future for years to come.

About the sponsorship

Video has no narration, no audio description

WME IMG logo

Etihad Airways, the national airline of the UAE, today announced a comprehensive new global agreement with WME | IMG to become a major long-term partner to the fashion industry by supporting 17 fashion week events around the world annually. Under the agreement, which is the first multinational, multi-year airline sponsorship supporting the fashion industry, Etihad Airways will become the official airline of fashion week events in New York, London, Milan, Berlin, Sydney and Mumbai.

These are New York Fashion Week: The Shows, MADE Fashion Week, London Fashion Week, London Collections: Men, Milan Fashion Week, Milano Moda Uomo, Mercedes-Benz Fashion Week Berlin, Mercedes-Benz Fashion Week Australia and Lakme Fashion Week (Mumbai).

Etihad Airways and its Partner airlines will develop travel-oriented relationships with fashion designers, models, stylists, journalists, photographers, suppliers and sponsors. In addition, Etihad Airways will create original guest-focused promotions and offers for the industry at large.

Etihad Airways will debut its fashion week presence during Mercedes-Benz Fashion Week Australia, which runs from 15 to 20 May, 2016 in Sydney. From there, Etihad Airways will sponsor five additional events in 2016 – in Berlin, Mumbai, New York, London and Milan – before extending to a total of 17 men’s and women’s fashion events in 2017.

Etihad Airways will debut its fashion week partnership at Mercedes-Benz Fashion Week Australia, which runs from 15 to 20 May, 2016 in Sydney.

Mercedes-Benz Fashion Week AustraliaVideo has no narration, no audio description