Airways, the national airline of the UAE, today announced a comprehensive new
global agreement with WME | IMG to become a major long-term partner to the
fashion industry by supporting 17 fashion week events around the world
the agreement, which is the first multinational, multi-year airline sponsorship
supporting the fashion industry, Etihad Airways will become the official
airline of fashion week events in New York, London, Milan, Berlin, Sydney and
These are New York Fashion Week: The Shows, MADE Fashion Week, London
Fashion Week, London Collections: Men, Milan Fashion Week, Milano Moda Uomo,
Mercedes-Benz Fashion Week Berlin, Mercedes-Benz Fashion Week Australia and
Lakme Fashion Week (Mumbai).
Etihad Airways and its Partner airlines will develop travel-oriented relationships with fashion designers, models, stylists, journalists, photographers, suppliers and sponsors. In addition, Etihad Airways will create original guest-focused promotions and offers for the industry at large.
Etihad Airways will debut its fashion week presence during Mercedes-Benz Fashion Week Australia, which runs from 15 to 20 May, 2016 in Sydney. From there, Etihad Airways will sponsor five additional events in 2016 – in Berlin, Mumbai, New York, London and Milan – before extending to a total of 17 men’s and women’s fashion events in 2017.
Etihad Airways will debut its fashion week partnership at Mercedes-Benz Fashion Week Australia, which runs from 15 to 20 May, 2016 in Sydney.