Flying Reimagined TV Commercial

“Our goal is not to improve on what has been done before – but to totally reimagine it.”  

Our new global advertising campaign offers you glimpses of our reimagined cabins, uniforms and aircraft and is inspired by some of the world’s most remarkable travel experiences.

It is an opportunity for us to share what drives us to reach higher, go further and simply transform the expectations of air travel.

Etihad continues to reimagine flying. Learn more

Etihad Airways - Alitalia - New Strategic Plan Unveiled - Rome 2015

The new Alitalia commenced operations in early January 2015, following the completion of equity investments by Etihad Airways and Alitalia’s existing shareholders. The new company’s Board meet recently and ratified the business strategy, with an unequivocal commitment by the new executive team and strategic investors to reinvent the airline. 

Join Luca di Montezemolo, Chairman of Alitalia, Silvano Cassano, Chief Executive Officer of Alitalia, and James Hogan, President and Chief Executive Officer of Etihad Aviation Group and Vice Chairman of Alitalia, as they outlining the strategy for a new Alitalia.
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Etihad Airways - Livery Unveil - 18 December 2014

Watch as we bring a momentous year to a close with the spectacular launch of our Airbus A380 and Boeing 787 aircraft in Abu Dhabi. 

Plus President and CEO James Hogan surprises the audience with the new Etihad Airways cabin crew uniform unveiled at a catwalk fashion show. 

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Etihad continues to reimagine flying. Learn more