20 Oct 2014 16:00
Alitalia, Italy’s leading carrier, and Etihad Airways, the national airline of the United Arab Emirates, have unveiled two aircraft in a unique Expo Milano 2015 livery to mark their co-sponsorship of the global event.
2015 will be held in Milan from 1 May 2015 to 31 October 2015 with an estimated
20 million visitors expected to attend the event of which more than a third
will travel to the northern Italian city by air.
The airlines held joint simultaneous events at
Malpensa Airport in Milan and Abu Dhabi Airport to unveil the two Airbus A330-200
aircraft, to audiences gathered in both locations as well as thousands watching
online around the world.
A330-200 and the Etihad Airways A330-200, both in the eye-catching special
livery, will operate their first flights tomorrow, Tuesday 21 October, between
Rome and Abu Dhabi and will carry the Expo 2015 “feeding the planet, energy for
life” message worldwide.
Hogan, President and Chief Executive Officer of Etihad Airways, said: “I am
delighted to launch the Expo 2015 collaboration with Alitalia in Milan and in Abu
Dhabi. From today, these two aircraft, in this eye-catching livery, will spread
the important global message of Expo 2015 to people on six continents.
co-sponsorship of Expo 2015 is evidence of the growing partnership between
Alitalia and Etihad Airways and will play in a key role in bringing the
targeted eight million visitors from around the world to Milan.
believe Expo 2015 will once again demonstrate the power of travel and tourism
to drive growth and stimulate job creation and economic development in Italy.”
frequencies to and from Milan are set to increase during Expo 2015 when
Alitalia will commence daily flights between Milan Malpensa and Abu Dhabi.
These flights will connect with Etihad Airways’ services throughout the Middle
East and with markets in the Indian sub-continent, Southeast Asia, and Africa.
and Etihad Airways will link Milan with 560 unique online and codeshare
destinations across the globe.
Alitalia service will complement Etihad Airways’ successful daily passenger
flights and regular freight flights between Milan and Abu Dhabi and contribute
to the two airlines’ commitment to develop Malpensa as a global air cargo hub.
Gabriele Del Torchio, Chief Executive Officer of
Alitalia, said: “We are very pleased to continue the joint Expo 2015 campaign
with Etihad Airways and unveil these Expo 2015 livery aircraft which will be
seen at airports in North America, South America, Asia and Africa – all key
markets for Alitalia and from where we’ll carry passengers to Expo 2015 in
“The Expo 2015 logo expresses a set of values and a
vision shared also by Alitalia: the pursuit of excellence, style and elegance
typical of the “Made in Italy” brand, the renowned cuisine, fashion, design and
art that are an essential part of our country.
“We are very proud that Alitalia and Etihad Airways
have been jointly chosen as the Official Global Airline Carriers. Today I want
to repeat even louder that this choice reaffirms Alitalia’s important and
strategic role as an infrastructural asset in Italy’s development and its
commitment to travel and tourism.”
addition to the joint liveried aircraft, Alitalia and Etihad Airways are
offering a number of business initiatives including all-inclusive packages and
special fares targeted at families, seniors, business travellers and young
people for Expo 2015.
two air carriers are also implementing an integrated marketing and
communication plan including onboard and ground announcements for their flights,
as well as offers to loyalty program members, print and digital campaigns, and
social media activities.
and Etihad Airways will have a pavilion throughout Expo 2015 with an
interactive social hub that will enable people to enjoy activities in Milan
whether in the city or around the world.
Sala, Commissioner of the Government of Italy for Expo Milano 2015 and CEO of
the Expo 2015 Company, said: “We are very pleased with the communication
project planned by Alitalia and Etihad Airways to accompany the launch of Expo
are proud to see these two Airbus A330-200s with the World Expo logo on it, emphasising
the unique and extraordinary event that we are organising.
set an important goal for eight million people to come from abroad and visit
Expo 2015. Thanks to these aircraft, and the other initiatives that will be put
in place in the coming months, we are sure we will achieve this goal.”