05 Sep 2015 14:00
Etihad Airways has announced the signing of a joint agreement with AD Zobnatica and Air Serbia to sponsor a prestigious horse racing event, Prince Paul’s Cup – Zobnatica 2015, which will take place for the first time at the Zobnatica Hippodrome on 13 September 2015.
The Prince Paul’s Cup – Zobnatica 2015 will
revive the horse racing sport in Zobnatica after nearly a decade. This year’s eight-race
programme is being held in cooperation with the Belgrade Jockey Club, bringing
history, tradition and expertise to the event.
The horse race day will be opened by HRH
Princess Elizabeth Karađorđević, member of the Serbian Royal Family, and will include gallop
and trotter races featuring top horses and renowned jockeys from the Eastern
European region.Under the
deal, both airlines have secured naming rights to two signature flat gallop
races, which will be named as ‘Etihad Milja’ and ‘Air Serbia-Jadran II’
Baumgartner, Etihad Airways’ Chief Commercial Officer, said: “We are pleased to
announce Etihad Airways’ first sports sponsorship in the region and one that
underscores our deep commitment to the Serbian market and reflects the already
strong bilateral ties between the UAE and Serbia.
this is about rejuvenating horse racing in Serbia, which will enable us to come
closer to our customers in the country. We are confident that the Prince Paul’s
Cup will reach new heights and grow into one of the region’s premier race
Kondić, Chief Executive Officer of Air Serbia, said: “By helping revive this
excellent tradition, we are not only supporting equestrian sport in Serbia, but
more importantly, an initiative that will ultimately benefit the community by
contributing to tourism and the wider local economy. Through this and other
initiatives, we are also confident that the equestrian sport will once again
find its place among the top sports in our country and proudly represent it at
home and abroad.”
the deal, Saeed Al Suwaidi, Executive Director of Zobnatica, said: “We are
excited about this partnership and are appreciative of the support provided by
Air Serbia, Etihad Airways and Etihad Airways Partners to the horse racing sport.
We will use this opportunity to rebuild this esteemed event and the surrounding
area of Zobnatica.”
is located 150 kilometres from Belgrade, from where Etihad Airways and Air
Serbia together offer double daily flights to Abu Dhabi. It is home to a
renowned horse stable, which has a long and distinguished tradition of
organising equestrian events for over 30 years. During that period, horse
racing events enjoyed great popularity and international recognition,
attracting thousands of enthusiasts from around the globe.
highlights of the agreement include the display of Etihad Airways, Air Serbia
and Etihad Airways Partners branding at various locations around the Zobnatica
Hippodrome including the horse arena, gallop and trotter race track fences,
food and beverage bars, VIP stage, horse farm and Zobnatica Tourist Resort.
benefits include tickets and hospitality packages, as well as complimentary
horse race event tickets for Gold and Platinum members of the Etihad Airways
and Air Serbia frequent flyer programme.