26 May 2016 13:02
Etihad Airways, the national carrier of the United Arab Emirates, has been presented with the title of ‘Most Innovative Airline of the Last Ten Years’ at the Telegraph UltraTravel Awards, which were held at the London Savoy Hotel.
awards are known as the ULTRAs and are conducted by an annual survey where
readers of The Telegraph’s luxury-travel magazine
Ultratravel and The Telegraph’s luxury website recognise
their favourite brands currently operating in the travel sector today.
The airline was particularly recognised for having redefined the premium
flying experience with the launch of The Residence, its ultra-premium
cabin on the Airbus 380 and a focus of the airline’s ‘Flying Reimagined’
Chief Executive Officer of Etihad Airways, said: “I’m delighted that readers of the Telegraph and particularly followers
of the ULTRAs have recognised the commitment to innovation of the airline over
the last ten years. It’s been a remarkable period of growth as we have looked
to build the best airline brand operating in the skies today.
we have offered to date is just the beginning of our story and we aim to
surpass what’s been delivered so far and continue to meet the high expectations
of travellers who are looking for that special experience right across all
As well as additions
such as the Smart Economy, Business Studios, First Apartments and the Residence
to the A380 fleet, Etihad Airways also launched new premium products including
new First Class Suites on its growing fleet of Boeing 787 Dreamliners. As part
of a wider rollout, the airline has invested heavily in new uniforms, aircraft
livery and on-board products in business, first and economy. While on the
ground, guests have been welcomed to new premium lounges at New York JFK and
Melbourne and will shortly open a new flagship first class lounge in Abu
In addition Hollywood
film star, Nicole Kidman, has been at the forefront of the company’s campaigns
on the screen and also in virtual reality. Kidman has been the face of the ‘Flying Reimagined’
campaign, which has been a focus of the airline’s recent promotional activity.
The vision aims to rewrite the rule book through reimagining flying, breaking
away from convention and leading the way in innovation, design, style and
The award recognised
the significance of The Residence, which was designed as a unique and bespoke
travel experience, delivered with complete discretion and limitless hospitality. With a living room, separate bedroom and ensuite shower
room, it is the only three-room suite on a commercial airline, designed for two
people travelling together or an individual.
guests are served by a Savoy-trained Etihad Butler and onboard chefs qualified
to ensure a tailored experience, looking after passengers from before take-off
to touchdown. Etihad Airways currently offers The Residence on its A380
services to London Heathrow, New York, Mumbai, Sydney and Melbourne.
Airways has expanded its portfolio of services over the years and is today part
of a wider aviation group. The group is aiming to expand and provide the same
premium services in the air as it does on the ground across Etihad and its
partners, as well as related travel and distribution businesses.