12 Jan 2014 12:30
Etihad Airways, the national airline of the United Arab Emirates, has expanded its Guest Ambassador program with the addition of international PGA golfer Martin Kaymer.
Having won the US
PGA Championship in 2010, the Abu Dhabi HSBC Golf Championship for a record
three times in 2008, 2010 and 2011, and holing the winning putt for the
European Ryder Cup Team in 2012, Kaymer is considered one of the golfing
world’s brightest stars.
As the latest
Etihad Guest Ambassador, he will work on a series of initiatives to raise Etihad
Airways’ brand awareness in Germany and other key markets around the world.
This includes a promotional video being filmed in Abu Dhabi this week to showcase
Etihad Airways’ award-winning service and also position the UAE capital as a
leading golf and travel destination.
schedule coincides with the Abu Dhabi HSBC Golf Championship 2014, with Kaymer competing
for his fourth title at Abu Dhabi Golf Club between 16 and 19 January.
Chief Commercial Officer at Etihad Airways, said: “As one of the world’s
leading golf stars, Martin Kaymer has dedicated fans throughout the world,
including his home country of Germany. Behind his impressive sporting
achievements is a determination to work hard and achieve excellence, values
that he shares with Etihad Airways.
“This makes him
the perfect Etihad Guest Ambassador and we look forward to working with Martin on
a series of projects, including the launch of Etihad Holidays in Germany. Germany
is our tour operating division’s second venture outside of the Middle East,
offering an extensive range of holiday packages to Abu Dhabi and other destinations
across our global network.”
The Etihad Guest
Ambassador program was launched in October 2013 and features some of the
biggest names from the global entertainment, art and sporting industries.
Current ambassadors include Australian celebrity Dannii Minogue, Indian actress
Katrina Kaif, Vietnamese Australian chef Luke Nguyen, French footballer Patrick
Vieira, and Australian cricketer Shane Warne.
Commenting on his
appointment as Etihad Guest Ambassador, Martin Kaymer said: “As a professional
golfer, I am constantly travelling around the world and need to arrive feeling
relaxed, energised and ready to go. Little things make a big difference when
you travel as much as we do.
standards and attention to detail are consistently high at every stage of the
travel experience, which makes me happy each time I fly with them. Therefore, I
am extremely honoured to become the latest Etihad
Guest Ambassador and look forward to working on key promotional activities,
including the launch of Etihad Holidays in Germany.”