Dubai, United Arab Emirates – Etihad Airways, the national airline of the UAE, has lit up the world’s tallest building, the iconic Burj Khalifa in Dubai, with a spectacular branded light and sound display to celebrate the next stage of its ‘Choose Well’ brand promise at the start of Arabian Travel Market.
At the event, the airline unveiled a major Economy
transformation programme starting with the cabin upgrade and refurbishment of its
Airbus A320 and A321 aircraft, including new seats and personalised streaming
entertainment, and a completely new and improved Economy dining concept on all
A new advertising
campaign, ‘Go Your Own Way’, using Fleetwood Mac’s anthemic classic as its supporting
soundtrack, was launched the same day. As part of Etihad’s overall ‘Choose
Well’ brand platform, the campaign will drive greater awareness of the
airline’s commitment to providing its guests with greater control, choice and
value by personalising their travel experiences.