06 Aug 2015 13:30
Etihad Airways, and its award winning global loyalty program Etihad Guest, have strengthened its existing partnership with Manchester City Football Club (MCFC) by offering an enhanced rewards program for fans of the Premier League club.
Etihad Airways, and
its award winning global loyalty program Etihad Guest, have strengthened its existing
partnership with Manchester City Football Club (MCFC) by offering an enhanced
rewards program for fans of the Premier League club.
The upgraded ‘Etihad
Guest Sky Blue’ rewards program will
offer MCFC fans and Etihad Guest members around the world special discounts
on flights, tickets for football matches, merchandise and exclusive
opportunities to access the club.
Peter Baumgartner, Etihad
Airways’ Chief Commercial Officer, said: “Through the new initiative, we are
strengthening our partnership with the football club and expanding the Etihad
Guest offer to fans around the world. The make-up of MCFC’s fan base is already
international and through a scheme like Sky Blue, fans around the world can
have access to joint benefits including discounted flights, match tickets and
money-can’t-buy fan experiences all in one place.”
immediately, fans can sign up to the Etihad Guest Sky Blue program by enrolling
into Etihad Guest. Existing Etihad Guest members are also eligible to join the
Sky Blue program and take advantage of the benefits offered.
Sky Blue members will
qualify for a 10 per cent discount on Etihad Airways flights, 10 per cent
discount on Etihad Holidays for UK and UAE members, eligibility to win free
tickets to matches and have access to special rewards and discounts on club
merchandise. They can also take part in tours of the Etihad Stadium to get a
flavour of what it is like to be a Premier League star from behind the scenes.
Director of Media and Fan Relationship Management for City Football Marketing,
which manages MCFCs’ commercial partnerships, said: “Through the new and
improved Sky Blue program, Etihad Guest will bring even more benefits to loyal MCFC
fans around the globe. It’s yet another example of the strength of our
relationship with Etihad Airways and its commitment to providing fantastic
experiences for our fans.”
The UAE is already home
to many MCFC supporters, who will be able to cheer on their team with fellow fans,
as they watch games screened live at dedicated Fan Zones in Abu Dhabi. Members
of the program will also have access to special rates for City Football Schools,
for those younger footballers who are training like the next Sergio Aguero, Joe
Hart or David Silva. To sign up for further details on the benefits, visit: www.skyblue.mcfc.com
Airways has been MCFC’s main club partner since May 2009, with the club enjoying
considerable success during that time, picking up four trophies including two
as the Barclays Premier League Champions. The Etihad Stadium is the centre
piece of the Etihad Campus, which encompasses a large part of the Sport City
site in East Manchester.