19 Nov 2014 10:30
The game-changing design of Etihad Airways' new Airbus A380 First Class product, called First Apartments, has been recognised at the annual Society of British and International Design (SBID) Awards 2014, held at the Dorchester Hotel in London last week.
based Acumen Design Associates, which forms part of the airline-led ‘Etihad
Design Consortium’ (EDC), a collection of leading brand and design agencies
tasked with creating the airline's new interiors, picked up the SBID's top
award for designing the industry-leading new cabin.
design for Etihad Airways' new A380 First Class cabins was entered under the
category of Best Entertainment Space but took home the most coveted award of
the evening, Overall Design Award 2014.
event is considered to be one of the most prestigious on the international
design calendar and recognises design excellence across a broad range of 15
different categories. The SBID Awards are voted for by leading industry experts
and business leaders and are judged for both technical content and aesthetic
creativity using two tiers of judging.
Dryburgh, CEO and Founder of Acumen Design Associates, said: "Etihad
Airways’ First Apartment is the largest, most luxurious and highly customised
First Class cabin in the sky, achieved via a revolutionary patent pending cabin
layout designed exclusively for Etihad by Acumen Design Associates.
were briefed to design a First Class cabin based on Etihad's successful
'Inspired Service' and the extensive qualitative consumer research undertaken
by Etihad - to bring the individuality and exclusivity of a luxury boutique
hotel experience which also embraces Arabian modernism."
Baumgartner, Chief Commercial Officer of Etihad Airways, commented: "I am
thrilled that the work undertaken by Acumen for our stunning First Apartments
has been recognised by the SBID. This accolade is testament to their world
class service, from the initial concept designs based on our extensive
international customer co-creation workshops, The Etihad Big Talks, to the
final delivery of this elegant cabin."
Airways is installing nine First Apartments on each of the 10 Airbus A380s it
has ordered, the first of which will enter service between Abu Dhabi and London
Heathrow on 27 December.
the first time on a wide-body aircraft cabin, a single aisle configuration has
been used in the upper deck First Class section, allowing the airline to
install 'walk-in' living areas which include a Poltrona Frau armchair and
separate 80.5 inch long bed, storage, a full length wardrobe, chilled mini-bar
and a vanity unit. At 39 sqft, the First Apartment is 74 per cent larger in
area than Etihad Airways' current industry leading First Class Suites.
in 1981, Acumen is a multidisciplinary design consultancy providing fresh
insight and commercial advantage through innovation and enjoys an enviable
reputation for delivering ground-breaking, highly innovative products to a
customer base spanning multiple industries such as aviation, marine, life sciences
and domestic and commercial product design.
finalists for the awards included a selection of the world's leading hotels,
interior design projects, residential spaces, restaurants and bars, and public
spaces among others.