Abu Dhabi, United Arab Emirates – Etihad Airways, the national airline of the UAE, has partnered with Visit California to promote the Golden State to travellers from around the world. The agreement was announced this week at the Arabian Travel Market in a signing ceremony with Robin Kamark, Chief Commercial Officer Etihad Aviation Group and Caroline Beteta, President & CEO for Visit California.
The partnership between Etihad Airways and Visit California will involve the
organisations collaborating to promote travel to California as a destination
from both Abu Dhabi and other key markets. The two sides will be developing a
strategy and promotion plan to drive tourism and highlight the many attractions
that California offers to international travellers.
Etihad Airways operates regular scheduled flights to Los
Angeles. Travellers to the United States from Abu Dhabi benefit from the purpose-built
US Customs and Border Protection (CBP) facility at Abu Dhabi International
Airport, allowing passengers to process all immigration and customs inspections
in Abu Dhabi before they depart. Abu Dhabi International Airport is one of only
a handful of airports outside North America that offer the CBP facility.
Robin Kamark, Chief Commercial Officer Etihad Aviation
Group commented: “The West Coast of America including Los
Angeles is an important market for the Etihad Airways network and we are proud
to partner with Visit California to showcase the many delights of the Golden State
to our guests. The convenience of the pre-clearance customs facility means that
travelling to California today is an incredibly attractive option for guests
travelling from Abu Dhabi. We look forward to working with our partners to
promote the opportunities available to our customers in the Middle East and further
“Visit California is thrilled
to partner with Etihad Airways to increase travel between the UAE and
California,” said Caroline Beteta, President & CEO of Visit California.
“This agreement is an exciting step that will help promote California’s unique and
world renowned brand to tourists and holiday makers from across the region.”
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