Mumbai, INDIA – Etihad Airways, the national airline of the United Arab Emirates, once again showcased its hospitality at Lakmé Fashion Week in Mumbai as part of an ongoing partnership as the preferred airline of the global fashion industry.
designers and stars of film and TV were welcomed to the airline’s dedicated
activation area at JioGardens, venue for the five-day Summer 2018 season of
fashion events, where visitors signed up to Runway to Runway – Etihad’s
exclusive travel loyalty programmefor the fashion industry. Visitors
also had an opportunity to enter a social media competition to win Business
Class tickets to New York Fashion Week in September.
Tarun Tahiliani, Payal Singhal, Gaurang Shah of Raw Mango, and Nikhil Mehra of
Shantanu and Nikhil, Australian-Indian actress Pallavi Sharda, Australian
celebrity chef Sarah Todd, and renowned blogger Malini Agarwal of Miss Malini,
fame were among the visitors to Etihad Airways’ popular exhibit area.
was the airline’s fourth participation at Lakmé Fashion Week over the past 18
months, further strengthening its presence alongside the world’s most revered
Bhatia, Etihad Airways Vice President Indian Subcontinent, said: “Lakmé Fashion Week is an iconic event on the Mumbai social
calendar. Once again, Etihad Airways was delighted to extend its support to a
vibrant sector of India’s manufacturing industry and to India’s commercial
centre of Mumbai where Etihad flies three-times-a-day from our Abu Dhabi hub.
This season we were also excited to connect our visitors to Lakmé
Fashion Week with another fashion
capital, New York, through a popular social media competition.”
influence of fashion spans a huge audience, from consumers to designers, models
and fashion media.
2016, Etihad Airways struck a comprehensive global agreement with sports,
events and talent management company WME | IMG, to become a long-term partner of the
was the latest stop in Etihad Airways’ global fashion sponsorship. The Abu
Dhabi-based airline supports 17 fashion week events worldwide every year.
Airways connects Mumbai and a further 10 cities across India with flights to
the fashion capitals of the world – New York, London, Paris and Milan – via its
Abu Dhabi gateway.