31 Oct 2016 12:30
Etihad Airways has introduced an updated collection of new destination-inspired Business Class amenity kit designs based on iconic cities on its extensive global network. The new range builds on the airline’s award-winning partnership with LUXE City Guides, the straight-talking, highly curated go-to guide for savvy travellers, and London-based skincare and grooming brand Scaramouche + Fandango.
unique collaboration, which was first launched in October 2015, offers Etihad
Airways’ guests a stylish and collectable product which provides superior
comfort amenities and cultural immersion.
five new cities added are New York, São Paulo, Rome, Melbourne, and
Bangkok, while the existing Abu Dhabi kit has been refreshed with a new design
and a fully updated city guide. The designs were specially created for Etihad Airways
by LUXE City Guides. Each kit features a specially created city guide, showcasing a selection of
each destination’s best hotels, restaurants, spas, bars, boutiques, and
shopping, as well as services, specialists and personal tour guides.
Calum Laming, Etihad Airways’ Vice President Guest
Experience, said: “The partnership with exciting and innovative young brands
such as LUXE City Guides and Scaramouche + Fandango has proved very popular.
The luxury amenities, collectable guides and functional bag complement Etihad
Airways’ Business Class experience, adding extra colour, character and
innovative flair to our service and hospitality offering.”
The designs of the amenity kits are predominantly influenced
by the architectural features of the respective cities. The Abu Dhabi kit is
inspired by the intricate mosaics of the Sheikh Zayed Grand Mosque and
New York by the city's grid-like streets, avenues and iconic yellow
taxis. The Colosseum and ancient stone architecture influence the Rome
kit; Bangkok reflects the city’s decorative temples; the Melbourne kit takes
its cue from the city's 19th century buildings, the Yarra river and
coastline; and the São Paulo kit reflects the commercial capital’s
iconic pavement pattern and the national colours of Brazil.
The Scaramouche + Fandango comfort kit
features a luxurious facial moisturiser enriched with vitamin E and made with
anti-oxidants and essential oils to combat fatigue and the lower humidity
levels in the cabin. Triglycerides and essential oils rebalance the skin’s
natural moisture. A honey and shea butter lip balm enriched with vitamin E
keeps lips hydrated.
The new kits also include a sleep pack containing socks and
eye mask, and a dental pack and earplugs.
Airways’ award-winning range of Business Class amenity kits received the
coveted Gold Seal for Excellence at the Travelplus Awards earlier this year.