Mumbai, INDIA – Etihad Airways and Lakmé Fashion Week today announced a collaboration with one of the most lauded and inspiring international contemporary designers, Paris-based Manish Arora, who returns to the prestigious Mumbai fashion event after more than five years.
celebrated Indian couturier marks the 10th anniversary of his colourful
Paris collection by presenting ‘CosmicLove’ at the Lakmé Fashion Week Winter
Festive 2017 on August 19. His show, Etihad
Airways Presents Manish Arora, will take the star-studded audience of
Bollywood celebrities, lifestyle media and fashion lovers on a visual journey
that spans the tribes of Africa and the outer reaches of the universe.
Known for his astute craftsmanship and unique play
on colours – his trademark being pink and gold – Arora’s designs are inspired
by Indian heritage but with a contemporary vibe.
Airways flew Manish Arora on its recently-launched Airbus A380 Paris – Abu
Dhabi service and onwards to India, capturing his journey on film from the
French capital to Delhi, during which he speaks candidly about his inspiration
from the varied cultures and environment for his renowned creations.
iconic Eiffel Tower, Arc de Triomphe and the fashionable Canal Saint-Martin in
Paris to Delhi’s historic India Gate and one of the country’s oldest and
busiest markets, Chandni Chowk, the video charts Manish Arora’s trip that also takes
in his flagship stores in both cities. Watch the video here https://youtu.be/DyKynRER3OI
Arora said: “I am delighted to celebrate the 10th anniversary of my Paris collection
‘CosmicLove’ by showcasing it during Lakme Fashion Week. The line I am bringing
to Mumbai is inspired by the tribes of Africa and outer reaches of the cosmos. Having
spent 10 years of my working life in Paris after launching my career in Delhi,
I have drawn much inspiration from my travels to the work I create. It’s wonderful to
be associated with Etihad Airways, an airline I have admired and travelled with
for so many years.”
collaboration with Manish Arora is the latest initiative by the Abu Dhabi-based
carrier to demonstrate its position as the fashion industry’s preferred
airline. This will be the airline’s third presence at Lakmé Fashion Week over
the past 12 months, further elevating its premium brand presence alongside the
world’s most revered luxury names.
year, Etihad Airways struck a comprehensive global agreement with WME | IMG to
become a long-term partner of the fashion community. The relationship helps
further connect the airline with fashion capitals of the world and build travel
loyalty with this vibrant sector.
Pierce, Etihad Airways Vice President Marketing Partnerships, said: “Working
with esteemed designers such as Manish Arora strengthens Etihad Airways’
commitment to the fashion industry, where we are fast becoming the airline of
choice. Our video is a unique portrait of Manish’s journey back to Lakmé
Fashion Week, one of the leading events on the international fashion calendar.”
is the latest stop in Etihad Airways’ global fashion calendar, supporting 17 men’s
and women’s fashion events worldwide every year, with shows in London, Milan
and New York following next month.
Chandok, Head-Fashion, IMG Reliance Ltd, added: “It is a moment of absolute
pride for us to announce the return of Manish Arora to Lakmé Fashion Week. The
tie-up between a global brand such as Etihad Airways and India’s greatest fashion
export Manish Arora is organic on many levels and will lead to a showcase that
people will remember for a long time.”
Fashion Week, Etihad Airways will present Runway
to Runway, an exclusive travel programme tailored specifically to the
international fashion community, including editors, designers, models,
photographers, stylists, students of fashion, bloggers and fashion industry
executives, plus the global community of fashion devotees. Visitors will be encouraged to sign up and
enjoy benefits such as airport lounge access and priority boarding and
Airways’ positioning as a premium lifestyle airline is reflected by its
innovative and stylish designs in product and service offering onboard its
luxurious aircraft. The carrier’s award-winning Airbus A380s, currently serving
Sydney, New York, London, Melbourne and Paris from Abu Dhabi features The
Residence, an iconic three-room suite in the air – a perfect fit for high
flyers from the fashion industry.
Airways will be reporting from Lakmé Fashion Week
between August 16 and 20. Follow coverage at #LakmeFashionWeek
#EtihadAirways #ManishArora #Manisharorafashion #RunwayToRunway