08 Dec 2015 14:00
Etihad Airways has announced a new partnership with Victor, the fastest-growing on-demand private jet charter company in the world, to complement and promote its exclusive The Residence and First Apartment cabins, both available on the airline’s Airbus A380 fleet. The partnership also allows customers the ultimate convenience of chartering a seamless private aircraft connection to or from their international A380 flights.
Airways is the first scheduled airline to partner with private jet charter providers
world-wide to promote specific scheduled flights on its extensive global
network. The airline has seen strong interest and demand within the private jet
market for its ultra-exclusive A380 cabins, and is using the charter distribution
network to reach this important customer segment.
Victor, which has
bases in London, New York and California, is the only jet charter company to provide
real-time availability, and the only one fully disclosing transaction fees, and
specific operator and aircraft details, offering customers total transparency
and control with no upfront commitments. Victor’s end-to-end charter booking
and flight management service is also unique, supported by innovative
technology and using smartphones, tablets and computers.
O’Hare, Etihad Airways’ Senior Vice President Marketing, said: “With the A380,
Etihad Airways has designed innovative and luxurious interiors, products and
services which match the sophisticated needs of the private jet customer. Our
unique agreement with Victor will give those customers wanting the ultimate
luxury private jet experience a simplified end-to-end journey combining our
magnificent A380 with a private jet by simply using their laptop, smartphone or
has revolutionised the private jet charter space by giving full control and
transparency to the customer, so they can expedite their travel themselves by
using the latest technology, at any time, removing the lengthier booking
procedures and processes associated with many private jet bookings.”
the first jet charter company to disclose aircraft and crew specifics, and
side-by-side comparisons of more than 7,000 jets at 40,000 airports worldwide
via a network of 131 partner operators.
Jackson, Victor founder and Chief Executive Officer, said: “Discerning travellers
will enjoy a truly seamless, door-to-door flying experience through our new
partnership with Etihad Airways.
can quickly and easily book both The Residence or First Apartments and their
connecting private jet charters, first or last leg, on the Victor app while
receiving the highest quality, all-in-one customer service. Our 24-7 customer
team, working closely with Etihad Airways’ VIP Concierge service, will have
access to a wide range of key amenities and resources to ensure total comfort.
This unique offering brings a new level of accessibility, control and choice to
specialised ultra-luxury travel for executives, VIPs and seasoned travellers. Working
alongside Etihad Airways, we are able to provide the most complete luxury air
travel experience, an experience meeting every single need of discerning
international travellers across both commercial and private flights.”
The partnership features a bespoke technology
integration which allows Etihad Airways guests to book The Residence, or First
Apartments, together with private jet charter flights directly from the Victor
mobile app, which launched in April 2015 - the first time commercial flights have
been bookable seamlessly via a private jet service. The mobile
app allows travellers to search, compare, book, and board a private jet
entirely from their smartphones. Currently, 50 per cent of all Victor bookings
are made through the mobile app, for aircraft types ranging from light jet
aircraft to larger, longer range private jets.
Members of Etihad Guest, Etihad Airways’ frequent
flyer program, will be provided with access to the Victor app, and an incentive
offer of a Victor card with a value of USD $1,500 as a discount towards their first
private jet charter booked using the app.
Airways’ A380s currently operate two of the three daily services from Abu Dhabi
to London Heathrow, one of its two daily services between Abu Dhabi and Sydney,
and one of its two daily services to New York JFK. In 2016, Etihad Airways will
add its giant flagship aircraft on services to Melbourne and Mumbai.
Measuring 125 square feet, The
Residence has changed the landscape of premium airline travel, providing a
private three-room cabin, including a living room, double bedroom, private
bathroom, dedicated Savoy-trained Butler, and onboard Chef.
Etihad Lifestyle Concierge team, which works closely with the airline’s Butlers
in-flight, delivers a highly personalised experience, offering a range of services including dining reservations, entertainment
bookings, special events, destination information and lifestyle services. On
the ground, a VIP Concierge team assists guests with all check-in and security
Etihad Airways A380 fleet is configured with nine ground-breaking First
Apartments, featuring a completely private living space with a reclining lounge
chair and an ottoman which converts to become a separate 80.5 inch long
fully-flat bed. The onboard Chef provides First Apartment guests with superior à la carte dining, or a menu tailor-made from a larder of fresh
Guests staying in The Residence and
First Apartments enjoy full inflight connectivity, including WiFi and mobile
services, advanced personal entertainment systems, and luxury chauffeur
transfers to and from airports served by the Etihad Airways A380 fleet.