Abu Dhabi, United Arab Emirates - Louvre Abu Dhabi today signed the first exclusive platinum partnership with Etihad Airways. The symbolic ceremony took place under the museum’s spectacular dome and its ‘Rain of Light’ effect.
Louvre Abu Dhabi
will officially open on 11 November as an iconic landmark on the city’s
geographical, cultural and tourist landscape. The architectural masterpiece is
one of only a few truly universal museums in the world, awe-inspiring in both
its scale and design.
His Excellency Saif Saeed Ghobash, Director General
of the Department of Culture & Tourism
– Abu Dhabi, said: “This important partnership comes at an exciting time as we
prepare for our grand opening next month. Louvre Abu Dhabi and Etihad Airways
not only bring people from around the world to Abu Dhabi, but they are both
universal in nature. For the museum, this idea of universal is about
understanding human connections from the beginning of time until the present through
art. We look forward to celebrating Louvre Abu Dhabi’s opening with the support
of our Platinum partner.”
As a Platinum
partner, Etihad will work closely with Louvre Abu Dhabi on areas of brand
partnership, marketing, social media, public and media relations, events and
exhibitions, cultural exchanges, cargo support, inflight programming, and
travel trade support. Etihad Airways’ destination management company, Hala,
will collaborate with the museum on bespoke tour packages in Abu Dhabi.
Peter Baumgartner, Etihad
Airways Chief Executive Officer, said: “Louvre Abu Dhabi is a universal
institution showcasing the achievements of mankind in art, in culture, in
humanity – a beacon welcoming visitors to these shores for generations to come.
“Etihad Airways and Louvre
Abu Dhabi are two leading characters in the same story and we share a deep bond.
As the national airline of the UAE, flying from Abu Dhabi to the world, we are
also a universal connector of people. Together with our partners at Louvre Abu
Dhabi and the Department of Culture & Tourism – Abu Dhabi, we are
committed to bringing guests from across our global network to our home, and to
co-creating experiences which will showcase this magnificent museum.”