Abu Dhabi, United Arab Emirates – Etihad Guest, the award-winning loyalty programme of Etihad Airways, and Emirates Islamic, one of the leading Islamic financial institutions in the country, have signed a Memorandum of Understanding (MOU) to partner in launching a new jointly branded credit card.
- The two
organisations collaborate to launch a new co-branded credit card
Yasser Al Yousuf, Vice President Commercial Partnerships, Etihad
Airways said: “We are proud to expand our partnership with Emirates Islamic to
bring a new card to the UAE market. Our partnership will further extend the
reach of the Etihad Guest membership programme through the bank’s nationwide customer
base and offer opportunities for its customers to enjoy the luxury travel,
benefits and privileges Etihad Airways and Etihad Guest have to offer.”
Etihad Guest and Emirates Islamic have been in partnership since
2014, allowing the bank’s customers to convert their EI Smart Miles into Etihad
Guest Miles, which can then be used to book flights or be redeemed on the
airline’s Reward Shop. The new card will complement the existing programme,
giving customers more opportunity to earn miles and redeem for rewards.
Wasim Saifi, Deputy Chief Executive Officer - Consumer Banking and
Wealth Management at Emirates Islamic, said: “At Emirates Islamic, we always
strive to provide our customers with the most innovative banking solutions to
fulfil their lifestyle needs. We are pleased to partner with Etihad Guest to
offer our customers the benefits of a versatile and dynamic loyalty
programme. As we continue to expand our
offerings, especially for our Emirati customer base, I am confident that the
new card, with its travel benefits and privileges, will be extremely
well-received in the UAE market.”
Etihad Guest
was launched in August 2006 and quickly established itself as one of the
airline industry’s fastest-growing and most innovative loyalty programmes. The
programme offers members the opportunity to earn Etihad Guest Miles on flights
with more than 20 airline partners. Etihad Guest Miles can also be donated to
charity, redeemed against a selection of flights to over 100 destinations, used
to book rooms at over 300,000 hotels worldwide and to buy thousands of products
from the Etihad Guest Reward Shop.