28 Mar 2013 10:00
Etihad Airways, the national airline of the United Arab Emirates (UAE), has crowned cabin crew member Joy Seesante with the award for Best Cabin Crew Smile 2012.
in May 2012, the internal smile competition is part of an ongoing Etihad
Airways Guest Services campaign called ‘Leading the world with a smile,’ which
focuses on showcasing the carrier’s warmth, respect and hospitality through its
The 2012 campaign
comprised a photography competition and more than 3,000 Etihad Airways cabin
crew were invited to enter images of themselves wearing their best smiles in
any of the UAE carrier’s 86 global destinations.
of images from Etihad Airways cabin crew smiling in all parts of the world were
submitted, with winners announced every month and finalists for the Best Cabin
Crew Smile 2012 forwarded for final voting by fellow Etihad Airways cabin crew.
crew member Joy Seesante won the competition with 38 per cent of the total
votes for her image titled ‘Leading with a Smile in Korea.’ Her prize included a three-night stay for two
at the Hilton Seychelles Labriz Resort & Spa.
originally from the Philippines, she joined Etihad Airways in 2006 and today
works onboard in the Diamond First class and Pearl Business class cabins.
Tiedt, Etihad Airways Vice President Guest Services, said: “We are delighted
with the rousing success of our campaign and absolutely proud of our cabin crew
who continue to create remarkable journeys for our guests
evident in the growing number of guest compliments commending our cabin crew’s
professionalism and hospitality. A smile
transmits an instant message to our guests that we truly care about them.”
runners up in the competition were cabin crew Maria Gonzalez from Spain, and
Maxim Sayapin from Russia.
campaign continues in 2013 and plans are in place to extend it across the