Abu Dhabi, United Arab Emirates - Etihad Airways was today confirmed as the official partner of New York Fashion Week: The Shows Autumn/Winter 2019, taking place until 13 February.
- Airline also
celebrates the second birthday of its successful Runway to Runway loyalty
programme
New
York Fashion Week (NYFW) is one of four major fashion weeks in the world, collectively
known as the "Big 4", along with those in Paris, London and Milan. By
partnering once again with NYFW: The Shows, the central hub of activity during
NYFW, in 2019, Etihad Airways will mark its third consecutive year of
collaborating with international Fashion Weeks, establishing its role as the
official airline of the global fashion industry. Etihad Airways will also
celebrate the second anniversary of its unique 'Runway to Runway' programme, which
is a successful member’s club that offers benefits tailored to the needs of the
international fashion community.
Upon
joining, members will receive special airfares and promotional offers, fashion
news, exclusive access to partner promotions, as well as being eligible for
invitations to special fashion events, including fashion week in New York.
Yasser
Al Yousef, Vice President Commercial Partnerships, commenting on this year’s
partnership said: “We are honoured to once again be partnering with New York
Fashion Week: The Shows in 2019. Etihad as a brand is uniquely associated with
the world of fashion and we are happy to continue supporting the fashion
industry. It provides us with a platform to promote Etihad as a world-leading
global airline and connector of places and people, and our amazing home, Abu
Dhabi, to a demographic with special travel requirements that can be easily provided
by us.”
Etihad
Airways continues its close collaboration with IMG, the owner and operator of
NYFW: The Shows and a key driver of the success of Etihad Airways’ Model
Diaries series, which includes top models such as Joan Smalls, Chanel Iman and
Nick Bateman.
Leslie
Russo, Executive Vice President of Fashion Partnerships and Marketing for IMG,
stated: “We’re thrilled to continue working with Etihad Airways, which helps
our industry get everywhere they need to go in style, from Abu Dhabi to
worldwide fashion weeks. As an ongoing supporter of NYFW: The Shows,
Etihad is the first airline to truly support the needs of our very well-travelled
industry, and we look forward to our continued partnership.”
For more
information on Runway to Runway, please visit: https://www.etihad.com/fashion/