You are here:

Dubai, United Arab Emirates – Etihad Airways, the national airline of the UAE, has lit up the world’s tallest building, the iconic Burj Khalifa in Dubai, with a spectacular branded light and sound display to celebrate the next stage of its ‘Choose Well’ brand promise at the start of Arabian Travel Market.  

At the event, the airline unveiled a major Economy transformation programme starting with the cabin upgrade and refurbishment of its Airbus A320 and A321 aircraft, including new seats and personalised streaming entertainment, and a completely new and improved Economy dining concept on all its flights.

A new advertising campaign, ‘Go Your Own Way’, using Fleetwood Mac’s anthemic classic as its supporting soundtrack, was launched the same day. As part of Etihad’s overall ‘Choose Well’ brand platform, the campaign will drive greater awareness of the airline’s commitment to providing its guests with greater control, choice and value by personalising their travel experiences.

Etihad Head Quarters building

Get in touch with us.

Contact us
Woman using laptop

Let us know what you think

Send feedback
Facebook logo

Join our community

Etihad Facebook

Youtube logo

Watch our latest videos

Etihad YouTube
Twitter logo

Follow us

Etihad Airways