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Our new livery design

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We proudly unveil our stunning livery design to be seen across the world. Breaking from conventions of traditional airline livery design, we are set to stand out in the sky and at every airport we fly to. 

Created by leading brand consultants Landor Associates in partnership with Etihad Airways, the new livery is inspired by traditional Emirati design patterns, the landscapes of the desert and the geometric shapes found in the modern architecture of Abu Dhabi.

The result is a striking and unique livery design – a reflection of an airline with a progressive and innovative cultural hub, firmly rooted in its rich history.

Desert sunset

Abu Dhabi's emblem
The design pattern named ‘Facets of Abu Dhabi’ uses a colour palette which reflects the varying hues of the landscape of the UAE, from the darker sands of Liwa to the lighter colours seen in the Northern Emirates.

The design development involved researching design options amongst Emiratis and international travellers to help select the final ‘winning’ livery.

The UAE national emblem is given prominence along the fuselage next to the Etihad name and the national flag is respectfully featured forward near the cockpit.

The design pattern is also a key feature of the new cabin interiors being introduced on our Airbus A380 and Boeing 787 aircraft, and is being rolled out across our corporate branding.

Read the official press release ►