Etihad Airways, the national airline of the United Arab Emirates (UAE), today unveiled a stunning new livery design which will be introduced across its fleet.
by leading brand consultants Landor Associates in partnership with Etihad
Airways, the new livery is inspired by traditional Emirati design patterns, the
landscapes of the desert and the geometric shapes found in the modern
architecture of Abu Dhabi.
The result is a striking and unique livery design which will present Etihad
Airways as the airline of a progressive and innovative cultural hub, firmly rooted in its rich
The new livery was unveiled as Etihad Airways’ first A380 rolled-out of
the paint hangar at the Airbus Finkenwerder facility in Hamburg, Germany.
President and Chief Executive Officer, Etihad Airways said: “Only a few months
ago Etihad Airways unveiled the new cabin interiors for our A380 aircraft and
we are now proud to show the world how this aircraft will look on the outside.
“The striking new
livery also continues our commitment to breaking from convention and doing
things differently. This is a real divergence from the norms of traditional
airline livery design and will stand out in the sky and at every airport we fly
pattern named ‘Facets of Abu Dhabi’ uses a colour palette which reflects the
varying hues of the landscape of the UAE, from the darker
sands of Liwa to the lighter colours seen in the Northern Emirates. The design
development involved researching design options amongst Emiratis and
international travellers to help select the final ‘winning’ livery.
The UAE national
emblem is given prominence along the fuselage next to the Etihad name and the
national flag is respectfully featured forward near the cockpit.
pattern is also a key feature of the new cabin interiors being introduced on
Etihad Airways’ Airbus A380 and Boeing 787 aircraft, and is being rolled out across
the airline’s corporate branding – from advertising to brochures to premium
Peter Knapp, Global
Creative Officer of Landor Associates, said: “Etihad Airways is undoubtedly a
leading airline on the international stage and this new livery is a real step
change in the industry. I believe there will be nothing like it on any apron in
“It tells the remarkable
story of this region and of Abu Dhabi’s past, present and future, providing a
narrative for an innovative airline brand. We used the ambient geometry present
in the architecture and culture of the emirate and reinterpreted it with a
sense of Arabian modernism which has become synonymous with Etihad and Abu
The entire Etihad
Airways fleet of more than 100 aircraft, as well as those to be delivered, will
be painted in the new livery during the next three years ensuring that the Facets of Abu
Dhabi is seen across the world.
will take delivery of seven wide-bodied aircraft in 2015 – four A380s and three
Boeing 787-9s – and seven narrow-bodied aircraft – one A320 and six A321s.
which celebrated its tenth anniversary in 2013, has introduced unique liveries on
several of its aircraft to mark special events and occasions.
These include an Airbus
A340 and A320 in Formula 1 livery to celebrate the Formula 1 Etihad Airways Abu
Dhabi Grand Prix. The airline also flies a Manchester City FC Airbus A330
painted in the Premier League club’s sky-blue colours with the name and crest
clearly visible on both sides of the aircraft.
first Airbus A380 will operate on flights between Abu Dhabi and London Heathrow
from 27 December 2014. The two subsequent deliveries of the A380 in early 2015
will also service the route, making it a triple daily A380 operation.
Later in 2015, A380s
will operate to Sydney and New York as Etihad Airways receives its fourth and
fifth aircraft. The airline has currently 10 of the giant double-decker
airliners on firm order.
The Etihad Airways A380
is set to transform luxury air travel with The Residence
by Etihad, which features a living room, separate double bedroom and ensuite
shower room, making it the first three-room luxury suite in history of
by Etihad, located on the forward upper deck of the A380, can accommodate one
or two guests who will also have a personal Butler trained by the Savoy Butler
Academy in London.
A380 will also feature new First Apartments, which are fully private suites
with a separate reclining lounge seat and full-length bed; as well as the new Business
Studio and Economy Smart Seat.
To view videos of
the livery unveil event and the A380, please click on the following links: