07 Apr 2015 09:00
Etihad Airways and Jet Airways will be the official airline partners and principal sponsors for the Pepsi Indian Premier League (IPL) team, the Mumbai Indians, for the 2015 Twenty20 tournament.
announcement was made ahead of the Mumbai Indian’s first match against the
Kolkata Knight Riders in West Bengal on 8 April.
will be the second consecutive year that Etihad Airways and Jet Airways have
partnered with the Mumbai Indians, which has become one of the largest sports
brands in India and followed by millions of cricket fans around the world.
champions of the 2013 IPL, the Mumbai Indians will be hoping to build on their
efforts in the Pepsi IPL 2014 when they progressed to the semi-final stage
having played the first five matches in the United Arab Emirates.
Baumgartner, Etihad Airways’ Chief Commercial Officer, said: “The Pepsi Indian Premier League is
recognised as one of the most exciting competitions in world sport, with the
Mumbai Indians its biggest team, so it’s great news for Etihad Airways to be
named as the team’s joint airline partner and principle sponsor alongside our
friends at Jet Airways.
“We can't wait for the
Mumbai Indians’ season to start against the Kolkata Knight Riders and to
continue the fan engagement activities, particularly in social media, which
were so popular in 2014.”
the same format as last year, the Etihad Airways logo will be located at the
top of the back of the shirts worn by the Mumbai Indians for home matches and
the Jet Airways logo will be featured in the same position for away matches.
Sivakumar, Jet Airways’ Chief Commercial Officer, said: “The Mumbai Indians partnership is without question one of our most
exciting sponsorship properties and we’re thrilled to work with the team again
for the 2015 Pepsi IPL.
“The brand exposure that
both airlines will gain throughout the next two months of the IPL will be
phenomenal and we look forward to supporting the Mumbai Indians as Rohit Sharma
and his team looks to win the title for the second time.”
Ambani of Mumbai Indians said, “We are
delighted to renew our association with international brands like Etihad
Airways and Jet Airways as Principle Sponsor.
The core values of our brands are synergistic in aiming to delight our
“This renewal reinforces
the unique value that Mumbai Indians represents and offers to its partners. We
look forward to strengthening our relationship across all platforms.”
the highlights of the sponsorship agreement will be the display of extensive
Etihad Airways and Jet Airways branding and messaging beamed across LED
pitch-side advertising and on giant screens in the Wankhede Stadium.