02 Sep 2013 09:00
Etihad Airways, the national airline of the United Arab Emirates, has launched a new Arabic Twitter accountto engage withthe Arabic-speakingcommunity on the popular social media platform.
Twitter users that read
Arabic can now stay up-to-date with the airline’s latest activities by
searching and following @EtihadAirwaysAR on Twitter.
The new account is one
of the first Twitter accounts in the airline industry solely dedicated to tweeting
in the Arabic language.
Etihad Airways’ Chief Commercial Officer, said: “We look forward to providing
Arabic-speaking fans with tailored information consisting of latest news,
exclusive offers and competitions on our new Arabic Twitter account.
“Etihad Airways is
committed to Arabic-speaking audiences across its variety of communication
channels. We encourageTwitter followers to ask questions in Arabic through the new
Twitter account where an online customerservice team will offer assistance 24
hours a day, seven days a week.”
The airline’s existing
Arabic Facebook page has already attained close to 60,000 global fans, making
it the airline industry’s most popular Facebook page to post updates in Arabic
only. This offering is now being extended to Twitter.
Etihad Airways has
over 714,000 fans across all its Arabic and English social media channels,
consisting of Facebook, Twitter, Google+, LinkedIn, YouTube and Instagram. Online
customer service is provided on these channels 24 hours a day.