02 Jun 2014 15:00
Etihad Airways, the national airline of the United Arab Emirates, and Alitalia, Partner of Sky Team, have joined forces to support the ‘Made of Italians’ 2015 tourism program with attractive airfares.
Unveiled today in 14
Italian embassies and consulates around the world as part of Italy’s national
day ‘Festa della Repubblica’ celebrations, ‘Made of Italians’ will encourage
thousands of Italians living abroad and foreign citizens of Italian origin to
visit Italy throughout 2015.
The initiative is
linked to Expo Milano 2015, which takes place in the northern Italian city from
1 May to 31 October 2015.
Etihad Airways’ Chief Commercial Officer, said:
“Italy is an important market for Etihad Airways and ‘Made of Italians’
is the perfect campaign with which to be associated.
“We look forward to
connecting the large overseas Italian communities in Australia, Asia and the
Gulf region via our Abu Dhabi hub with friends, family and business partners back
“As part of our association
with the initiative, Etihad Airways will offer attractive airfares to Italy,
making the journey home for Italians and those of Italian origin an unmissable
opportunity, and also a great occasion to visit Expo Milano 2015.”
Marco Martinasso, Alitalia
Marketing Director, said: “For an
Italian, and all those around the world with their roots in Italy, there is
simply no place like home. The ‘Made of
Italians’ initiative will facilitate thousands of Italians returning home to
visit people and places close to their hearts.
“As Italy’s leading
airline, Alitalia is delighted to be associated with ‘Made of Italians’ and we
look forward to offering the Italian people living abroad special discounts on
our domestic network in addition to a number of other benefits related to our
renowned ‘Vivi l’Italia’ offer.”
To avail of the
airfares offered by Etihad Airways and Alitalia, intending visitors need to register
with the ‘Made of Italians’ website from 30 June 2014 onwards at www.madeofitalians.expo2015.org
and purchase a ticket for Expo Milano 2015.
Registered users will receive a ‘Made of
Italians’ Expo Pass which will provide access to a range of promotions offered
by both airlines and other program partners.