03 May 2016 12:00
Etihad Airways, the national airline of the United Arab Emirates, has appointed Mr. Peter Li as its new General Manager for China.
Peter will lead the development
of Etihad Airway’s commercial strategy and represent the Abu Dhabi based
airline in China. He will be responsible for further strengthening Etihad
Airways’ partnerships with travel trade partners and corporate customers.
With an extensive amount of experience in
Commercial aviation, Peter has over 20 years of experience in senior commercial
management roles for Air New Zealand and China Eastern Airlines.
Etihad Airways’ Senior Vice President Global Sales,
Danny Barranger, said: “We are delighted
to welcome Peter to the China leadership team at an exciting time for the
airline when we are seeing tremendous growth in the region.”
“China
is, and will continue to be one of the most important markets for Etihad
Airways globally. The airlines’ unique geographic position serves as a
significant hub in the global aviation network, and allows Abu Dhabi to closely
link China with the GCC region, Middle East, Europe, Africa and South America.”
“Furthermore,
Etihad Airways’ innovative and award-winning products and service will help to
meet Chinese travelers’ increasing expectations for greater comfort, higher
standards, more choice and better convenience. Etihad Airways’ codeshare
flights with China Eastern Airlines and Hainan Airlines provide Chinese
consumers with more destinations to choose from, a more flexible flight
timetable and frequent flyer programs. Peter’s wealth of knowledge and
experience will be instrumental in further expanding Etihad Airways’ presence
in the China market.”
“The
airline business in China has never been more dynamic, along with its strong
growth in outbound tourism. But the competition is fierce,” said Peter. “I am
delighted to take up this role at what is a truly exciting time for Etihad
Airways. It will be a great honor to lead our experienced local team and to
work closely with our partner airlines and the industry to continue to grow the
airline’s business in this key market for Etihad Airways and to offer a
best-in-class travel experience to more business and leisure travelers to a
growing number of guests.”
The role of General Manager
for China reports to Etihad Airways’ Vice President for Asia Pacific South and Australia,
Mr. Lindsay White.