04 May 2014 11:30
Etihad Airways, the national airline of the United Arab Emirates, has unveiled the new product and service offering on its Airbus A380 and Boeing B787 Dreamliner aircraft, including The Residence by Etihad™, the world’s most luxurious living space in the air, available only on the airline’s A380 aircraft.
Residence will be the breath-taking and completely new forward upper-deck cabin
on the A380. Accommodating single or double occupancy, it features a living
room, separate double bedroom and ensuite shower room. Guests in The Residence
will also have a personal Butler.
the launch of these new fleets, the Abu Dhabi-based airline will also redefine
and rename its cabin classes.
A380 will feature the revolutionary First Apartments, which are fully private
suites with a separate reclining lounge seat and full-length bed, as well as a
chilled mini-bar, personal vanity unit and wardrobe.
Airways has allocated the upper deck of the A380 to its premium cabins.
the B787, Etihad Airways has designed an enhanced First Suite, adding many new
features including a chilled mini-bar.
Business Studio and Economy Smart Seat will feature on both the A380 and the
Airways is introducing the latest Panasonic eX3 entertainment system across
both fleets, providing more than 750 hours of on-demand entertainment, improved
gaming and high definition screens across all cabins.
system has video touchscreen handsets, offering an additional screen for guests
to maximize their entertainment, so they can play games or view the moving map
while watching a movie.
cancelling headsets are provided across all cabins, with built-in magnetic
audio jacks to ensure the best sound quality.
A380 aircraft will have full mobile and Wi-Fi service while the B787 will be
equipped with Wi-Fi.
at a global media launch in Abu Dhabi today, Sunday 4 May, the new cabins and
service offering follow the airline’s pledge to transform air travel and make
every guest journey a remarkable one.
Hogan, Etihad Airways’ President and Chief Executive Officer, said: “These new
living spaces will raise inflight product and service standards to their
highest level yet in commercial aviation and alter air travellers’ expectations
of inflight comfort and luxury forever.
Airways’ A380 and B787 will deliver the most advanced airline cabins in the
industry, while meeting all weight, range and cost targets at our desired seat
count. This will allow us to offer products unparalleled in quality and style,
yet at competitive prices across all three cabins.”
2008, recognising that no single design agency could deliver its vision for the
new cabins, Etihad Airways established the Etihad Design Consortium (EDC) which
brought together three leading design companies, Acumen, Factorydesign and
Honour Branding to develop innovative cabin and seat designs for the new
EDC collaborated with Promise Communispace, a leading co-creation agency, to
launch comprehensive consumer research and workshops in Abu Dhabi, Sydney,
London and New York, with the goal of understanding what makes a ‘perfect
flight’ and asking consumers to help design the perfect airline.
per cent of the new product offering is a direct result of the feedback and
information garnered from these workshops.
Airways’ design vision was to bring the individuality and exclusivity of a
luxury boutique hotel experience to the sky in a way that embraced Arabian
Modernism, an aesthetic that combines the traditions of the region with
The Residence by Etihad™
Residence, which is certified by the European Aviation Safety Agency (EASA) for
single or double occupancy, offers levels of luxury and total privacy normally
found only on private jets.
Etihad Airways A380 will offer a boutique version of The Residence with
different color palettes, table marquetry and custom carpets.
in The Residence will have the services of a personal Butler throughout their
flight. These fully trained service professionals will receive specialist
training at the Savoy Butler Academy in London.
in The Residence will also have a dedicated VIP Travel Concierge team who will
ensure every detail of their travel experience, including ground transport,
cuisine, and amenities, are tailored to their requirements.
Airways will redefine First Class and set a remarkable new industry standard
with the launch of the First Apartment on the A380.
First Apartments will be installed on the upper deck in a 1-1 configuration
creating the only single aisle First Class cabin in the industry.
First Apartment, which has a 64 inch high sliding door, includes a reclining
armchair and a full-length ottoman, both upholstered by Poltrona Frau. The
ottoman transforms into a separate 80 inch long fully flatbed.
First Apartment, which also includes unique features such as a chilled
mini-bar, a personal vanity unit and a swiveling TV monitor for viewing from
either the seat or the bed, has a 74 per cent larger footprint than the
airline’s current award-winning First Class Suites.
fully equipped shower room is available on the A380 for exclusive use by First
the B787, Etihad Airways has designed an enhanced First Suite with many new
features. The eight First Suites in a 1-2-1 configuration along a unique curved
aisle, another first in commercial aviation.
completely private First Suite has a large seat and ottoman, both upholstered
by Poltrona Frau, which converts into an 80.5 inch long full-flat bed.
the centre seats, the armrests retract and the suites can be joined to create a
‘double’ bed. Other features include a chilled mini-bar and a 24 inch TV
both the A380 and the B787, Etihad Airways will launch its new Business Studios
which provide 20 per cent more personal space than the airline’s current
business class seat.
1-2-1 in a forward and aft ‘dovetail’, the Business Studios all have aisle
access and the seat converts into a fully flat bed of up to 80.5 inches long.
its privacy, ample storage and surface space, the Business Studio has been
designed with the diverse needs of the premium business or leisure traveller firmly
the Airbus A380, First and Business Class guests will be able to relax in The
Lobby which is a serviced lounge and bar area located between the First and
a semi-circular leather sofa, a marquetry table and a large TV screen, The
Lobby is designed for relaxing and socialising.
TV has a USB connection so it can be used for sharing content or it can also be
set to the airline’s Live TV channels for sporting and other events.
Economy Smart Seat
Economy Smart Seat will offer a unique ergonomic fixed-wing headrest, giving
guests a place to rest their head for added comfort and relaxation.
seat also has a lumbar support feature, allowing guests to adjust their seat
comfort, and an 11 inch personal monitor screen, with all the IFE peripherals
conveniently set into the seatback in front.
latest Panasonic eX3 personal entertainment system, of which Etihad Airways is
a launch customer, is installed across all cabins
key design objective for Etihad Airways was to transform the boarding
experience making it more akin to stepping into the lobby of a boutique hotel.
all entry-ways in both aircraft and in all cabins, the galley equipment is
concealed behind custom Arabic fretwork screens and blinds, while the trolleys
are covered by elegant wood-finish doors, setting a stylish and welcoming
environment for all guests.
for the airline’s Muslim guests, Etihad Airways has developed prayer areas
which can be curtained off for privacy and are equipped with a real-time
electronic Qibla-finder showing the exact direction of Mecca based on the
aircraft’s geographical position.
the premium class boarding areas, Etihad Airways will collaborate with cultural
institutions in the UAE to exhibit artwork and artefacts in display cabinets
installed throughout. Items from the Etihad Airways Boutique Duty Free
catalogue will also be displayed.
the launch of these new aircraft, Etihad Airways will update its dining
equipment, amenities and soft furnishings across its entire fleet.
view images and video of the new cabins, please click on the following links: