Abu Dhabi, United Arab Emirates – Etihad Cargo, the Cargo and Logistics Services arm of the Etihad Aviation Group, today reveals a new Global Customer program and a rebranded cargo loyalty scheme named “PayloadRewards”.
Launched in 2013
as one of the first dedicated loyalty programs for air cargo customers, Etihad
Cargo’s revamped PayloadRewards is today considered one of the world’s leading loyalty
schemes with more than 5,300 active members from 74 different countries.
will continue to earn miles as before, with an additional opportunity to start
miles for general cargo and premium cargo booked through Etihad Cargo’s new
online booking portal at www.etihadcargo.com. In addition, similar
to the award-winning passenger loyalty program Etihad Guest, cargo customers can
now avail exclusive benefits upon attaining Silver, Gold or Platinum Tier
Status with PayloadRewards. More enhancements to the earn and redemption
opportunities will be progressively rolled out.
Etihad Cargo is also
revealing a renewed Global Customer program, which allows global freight
forwarders to partner with Etihad Cargo on three distinct tiers: Global Account,
Global Plus and Global Partner, each holding a range of differentiated support
Haleema Al Hosani, Etihad Cargo’s newly appointed
Senior Manager Global Accounts & Loyalty, said: “Today’s
unveiling of these commercial schemes is a proud result of the interactive
dialogue we have been having with our global customers over the past months,
aimed at enhancing our value offering. These programs have been designed to
reward growth, trust and consistency, embedding a renewed customer-driven
culture into Etihad Cargo’s modus operandi”.
This latest reveal forms part of
a wider review that Etihad Cargo undertook in 2018 to overhaul its commercial
offering and align more closely with its customers’ objectives. This entailed
the launch of two additional products (FlightValet and FreshForward), the
attainment of CEIV Pharma (the first carrier in the Middle East to do so), as
well as a refreshed freighter network adding key capacity on core trade lanes
demanded by its customers.
“As we move steadily into the second quarter in
2019, these new customer programs are
providing a major boost as they place the customer at the centre of our
Al Hosani. “Thanks to our new digital technology platform that went live last
year, Etihad Cargo is able to use data-driven insights to keep our customer
proposition at the cutting edge of the industry. These new customer programs have
been designed with these insights in mind”.
The new Etihad
PayloadRewards website can be found here: www.etihadcargo.com/payloadrewards
information on Etihad’s Global Customer program please email GlobalAccounts@etihad.ae