This week, Etihad Airways, the global airline partner of 15 Taste Festivals across the world, brought world-class chefs to Taste of Abu Dhabi to compete in the final ‘Taste the World’ competition.
On the last day of the festival, Etihad Airways’ Chief
Executive Officer, Peter Baumgartner, awarded chef André Gerrits of Dutch farm
restaurant ‘t Amsterdammertje with the ‘Taste the World’ trophy. The winner
also goes home with two Etihad Airways First Class tickets to a destination of his
choice on the Etihad Airways network. Gerrits will also be featured in the
airline’s Etihad Inflight magazine and will have the opportunity to host a cooking
demonstration at his next local Taste Festival. All ten finalists were
presented with a specially engraved Dallah (traditional Arabic coffee
André Gerrits is a Michelin Star
chef and owner of ‘t Amsterdammertje in Amsterdam, Holland. He and his team
take diners into a world of gastronomy, design, culture and expertise where
innovative international culinary dishes are served with a warm Dutch welcome.
Ten renowned chefs took part in the event competing
over three days in cook-offs and cooking demonstrations to reveal who amongst
them best epitomises Etihad Airways’ food philosophy. The airline’s food
philosophy aims to provide remarkable culinary experiences throughout the
entire guest journey, on the ground and in the air, using innovative cooking
techniques and the creative use of ingredients.
Finalists were selected at local Taste Festivals held
during 2016, and include Pascal Aussignac (Club Gascon, London), André Gerrits
(‘t Amsterdammertje, Amsterdam), Michael Hunter (Antler Restaurant, Toronto),
Andrea Provenzani (Il Liberty, Milan), Vitaly Tikhonov (G.Graf, Moscow), Siu
Hin Chi (Duddell’s, Hong Kong), Scott Bridger (Bib & Tucker and May Street
Larder, Perth), Sylvestre Wahid (Restaurant Sylvestre, Paris), Francesco Apreda
(Imàgo, Rome) and Nelly Robertson (nel., Sydney).
The three-year partnership between Etihad Airways and
Taste Festivals is a core element of the airline’s sponsorship strategy as it
establishes itself as an aspirational lifestyle brand. The airline’s association
with Taste Festivals began in March 2016 with events in Dubai, Sydney and Hong
Kong, culminating with Taste of Abu Dhabi.
Etihad Airways currently has 235 Inflight Chefs and
495 Food and Beverage Managers in service, providing the acclaimed service and
hospitality for which the airline is now globally recognised.
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