10 Mar 2016 11:00
Etihad Airways, the national airline of the United Arab Emirates, will showcase its commitment to providing unmatched culinary experiences in the air and on the ground after announcing a multi-year partnership with Taste Festivals Ltd, organisers of the world’s leading restaurant events since 2004.
The airline, along with many of its Etihad
Airways Partners, will have a presence at 15 Taste festivals scheduled in 2016,
beginning on 10 March with Taste of Dubai, Taste of Hong Kong and Taste of
Sydney.
Additional sponsored festivals will take place across five continents in important Etihad
Airways destinations, such as Amsterdam, Johannesburg, London, Milan,
Melbourne, Moscow, Paris, Perth, Rome and Toronto, and its home capital city of
Abu Dhabi.
Shane O’Hare, Etihad Airways’ Senior Vice
President Marketing, said: “Aligning with
Taste Festivals is a natural progression for a global airline whose mission is
to provide remarkable service and hospitality to millions of guests. We deliver
this promise through a highly-acclaimed culinary offering and a food philosophy
that constantly pushes the boundaries to provide superior guest experience.
“Taste
provides us with a platform to highlight our dining innovation across all
cabins and in our spectacular lounges. We draw inspiration from the best
restaurants and emerging chefs from culinary capitals worldwide, and serve it
with the style and sophistication that has become synonymous with the Etihad
Airways brand.”
Justin Clarke, Director - Taste Festivals,
said: “We are delighted to be in
partnership with Etihad Airways. Their commitment to being the world’s leading
culinary airline is both exciting and a testament to the logical brand fit
between Etihad Airways and Taste Festivals. We look forward to working
with Etihad to communicate their current service and to inspire future
innovation.”
As part of Etihad Airways’ global partnership with Taste,
the airline is creating a ‘Taste the
World’ initiative to honor and celebrate rising culinary talents from each
of the 13 Taste festivals outside the UAE. These winners will earn a trip to
Taste of Abu Dhabi from 3 – 5 November, where they will display their skills
and compete against the airline’s celebrated Inflight Chefs.
Etihad Airways was recently honoured by Air
Transport World as 2016 Airline of the Year, and is the proud recipient of
numerous awards for consistently executing a high standard of in-flight dining.
Etihad Airways has elevated the onboard
experience in its First Class cabins. The Inflight Chefs, many of whom have
come from leading fine dining restaurants, use their culinary expertise to provide
highly personalised à la carte dining tailored to each guest. They are also
equipped with a pantry of fresh ingredients to fulfill made-to-order requests.
Food and Beverage Managers in Business Class
oversee the service of a modern and healthy à la carte menu. They can recommend
the perfect accompaniment from the airline’s boutique in-flight cellar.
Etihad Airways currently has 235 Inflight Chefs and 495
Food and Beverage Managers, providing the acclaimed First Class and Business
Class service for which the airline is widely considered the world’s best.