25 Sep 2015 16:00
Etihad Airways has launched a unique new mobile exhibition which will visit its key European markets to give commercial partners and consumers first-hand experience of the airline’s revolutionary new cabin products and inflight service elements.
Weighing approximately 22 tonnes and measuring 50m², the 16m long mobile
exhibition includes full-size mock-ups of The Residence, the world’s only three-room
cabin on a commercial airline, and the First Apartment – both currently onboard
the airline’s A380 fleet, and also the B787 First Suite.
The Business Studio and Economy Smart Seat, which
feature on both aircraft types, are also displayed.
Peter Baumgartner, Etihad Airways’ Chief
Commercial Officer, said: “Our cabin products have captured the world’s
imagination, setting a new standard in sophisticated flying.
“The Etihad Airways Mobile Exhibition will give our
corporate and industry partners an understanding of the innovation and
creativity which went into designing these industry-leading cabins.”
The first phase
of the tour will commence on 24 September in Switzerland’s commercial capital
Zurich, in time for the start of the Zurich Film Festival, of which Etihad
Airways is a major sponsor.
It will then
head to Munich, Frankfurt, Hannover, Düsseldorf, Paris, Lyon, Strasbourg, Cannes,
Milan, Torino and Bologna, ending in Amsterdam on 14 December.
The second phase, beginning in January 2016, will see the Etihad Airways
Mobile Exhibition visit the UK, Ireland, Belgium and Spain, followed by repeat
visits to the cities included in the first phase of the tour.
“We are delighted to commence this tour in
Switzerland, which is world renowned for design, craftsmanship, hospitality and generosity of
spirit. These are all core elements of the Etihad Airways brand and service
philosophy, now brilliantly showcased in this mobile exhibition.”
product exhibition allows Etihad Airways to bypass the logistical constraints
of transporting cabin mock ups to multiple locations, taking its
ground-breaking premium products directly to target markets, trade events, and
The mobile exhibition
vehicle will be painted in Etihad Airways’ ‘Facets of Abu Dhabi’ corporate
colours, ensuring optimal exposure of the airline’s branding as it makes its
way around Europe.
ets with the cost of pilot training, Alitalia is making a
contribution to each trainee, investing a total of over one million Euros.
Previously, pilot trainees were expected to shoulder the cost of training
without sponsored assistance. The airline has also entered into an agreement
with UniCredit to offer cadets a bespoke loan scheme.
In preparation for the addition of new wide-body aircraft to the
Alitalia fleet, the airline, together with Etihad Airways, is currently in the
process of planning more Cadet Pilot programs to meet future growth and demand.
The re-opening of the Alitalia Training Centre for Pilots, and the
associated Cadet Pilot program, has been made possible due to the involvement
of the Italian Civil Aviation Authority (ENAC), which reviewed and endorsed the
In addition to the Cadet Pilot program, Alitalia and Etihad Airways also
promote similar training initiatives for graduates and engineers, which to date
have welcomed 47 participants in both Italy and the UAE.