Abu Dhabi, United Arab Emirates – Etihad Airways, the national airline of the United Arab Emirates and preferred airline of the global fashion industry, will once again showcase its hospitality at Barcelona Fashion Week, taking place 25 – 27 June, as part of an ongoing partnership with IMG.
Throughout Barcelona Fashion
Week, Etihad will be at the sponsor’s village inviting guests to decide what
kind of fashion traveller they are through its new brand platform ‘Choose Well’
– are you a Culture Seeker, Desert Explorer, or Trend-Setter. Guests will be
invited to enter to win a prize package complete with luxurious fashion items,
including a trip for two to Abu Dhabi, inspired by how they choose to travel. Etihad
will also welcome special guest, IMG model and actress,
Camila Morrone, on the first day of show.
Yasser Al Yousef, Vice President
Commercial Partnerships, Etihad Airways said: “We are honoured to once again be
uniquely associated with the world of fashion, this time at Barcelona Fashion
Week. It provides us with a platform to promote Etihad as a world-leading
global airline and connector of places and people, and our amazing home, Abu
Dhabi, to a destination we recently starting flying to last year – Barcelona.”
Visitors to the show can enter
the sweepstakes by signing up to Etihad Airways’ loyalty programme, Etihad
Guest. The sweepstake winner will be flown to Abu Dhabi in Business class and will
win a selection of high-end fashion and travel accessories from prestige
brands, such as Prabal Gurung and Diane Von Furstenberg, giving them the chance
to design their own Abu Dhabi adventure.
Guests will also have the
opportunity to win a VIP Shopping Experience at La Roca Village, a luxury
shopping destination near Barcelona and member of The Bicester Village Shopping
Collection. Home to 140 boutiques offering discounts of up to 70 percent, and
world-leading brands including Hackett, Tommy Hilfiger, Etro, and Adolfo
Dominguez, the Shopping Experience will include a 150 euro gift card and Etihad
Guest Miles on all spend.
An opportunity to showcase the
local Abu Dhabi culture in Barcelona, award-winning Emirati calligrapher, Fatmah
Ali Abdullah Salmeen Aldhahri, will be available to customise leather luggage
tags and Aqua di Parma amenity kits with visitor’s names in Arabic as part of
the Etihad activation area in the main village.
Etihad Holidays is giving
travellers the opportunity to visit Barcelona Fashion Week with packages starting
from AED 4,699 per person including flights, three nights in a five-star hotel
and tickets to Fashion Week. Visit www.etihadholidays.com for more information or to
make a booking.
Etihad Airways operates daily
flights to Barcelona and Madrid from AED 3,000 with a two-class
787-9 Dreamliner featuring 28 Business Studios and 271 Economy Smart Seats.
Etihad Airways will be
reporting from Barcelona Fashion Week between June 25 and 27. Follow coverage
at #EtihadAirways #Etihad #ChooseWell #BacelonaFashionWeek.