To celebrate the Year of Giving, Etihad Guest has launched a special Ramadan campaign with Emirates Red Crescent to provide thousands of meals to families and children in need in Somalia.
Members of Etihad
Airways’ award-winning loyalty programme can donate their miles to the emergency
response in the African country, with 750 Etihad Guest Miles providing one meal.
The aim of the campaign is to achieve 15 million miles of donations which would
provide 20,000 meals.
The Etihad Guest
partnership with Emirates Red Crescent is one of the many elements of Etihad
Airways’ contribution to the UAE’s Year of Giving programme.
Yasser Al Yousuf,
Managing Director, Etihad Guest, said: “We are asking our members to make an
easy but crucial statement this month by letting their miles make a difference to
thousands of children and families in need in Somalia.
“The message is simple:
the more donations we receive, the more people Emirates Red Crescent is able to
feed. We have an ambitious goal of providing 20,000 meals and we hope that
Etihad Guest members will join with us in supporting this important cause.”
Airways’ humanitarian and development initiatives, H.E. Mohammed Yousef Al
Fahim, Deputy Secretary-General for Support Services at Emirates Red Crescent, said:
“The airline has been fulfilling its corporate social responsibility as it
continues to play a vital role in supporting our national economy. The Emirates
Red Crescent is proud of the partnership with Etihad Airways, which is a step
forward to strengthening joint efforts to provide more care to people supported
by Emirates Red Crescent in the UAE and abroad. We are confident that Etihad
Guest initiative will take this partnership to new heights.”
Etihad Guest members
can donate any amount they wish however for those wishing to donate more than
750 miles, 3,000 Etihad Guest Miles will feed a family of four and 37,500
Etihad Guest Miles will feed a community of fifty people. The link on the Etihad Guest website (etihadguest.com) has a simple
mechanism for members to donate miles at the touch of a button.
Earlier in the year,
Etihad Airways announced that it will donate one dirham from every flight ticket
sold in the UAE during 2017 to Emirates Red Crescent’s local and international
The UAE national
airline has also painted one of its flagship Airbus A380 aircraft with the Year
of Giving emblem to promote the campaign in its destinations around the world.