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26 Nov 2015 10:00

Etihad Airways, the national airline of the United Arab Emirates, today received an award for excellence in communications for news contributions and media coverage in China at the 2015 Civil Aviation Communications Summit (CACS).  

The only foreign carrier nominated, Etihad Airways was selected winner of the Excellence in Communications Organisation Award at the CACS Summit 2015 at the Landmark Convention Centre in Beijing, organised by Hanglian Communications and its trade platforms CARNOC.com and ChinaAviationDaily.com, for “the tremendous efforts and contributions it has made to the industry”.

The final results were tabulated by an editorial panel including a dozen highly-experienced industry analysts and experts. Etihad Airways scored the highest marks on trade media coverage among all monitored foreign carriers operating in China.  

During the evaluation phase, the panel looked at numerous aspects including but not limited to the number of press releases, the amount of photo and video content distributed, the accuracy and timelines of corporate press translations, online media coverage (third-party monitored platforms and search engine listings), as well as the number of page views and unique IP visitor and reader comment statistics on trade media platforms owned and operated by Hanglian Communications.

Zheng Hongfeng, CEO of Hanglian Communications, commented: “We sincerely congratulate Etihad Airways as the only foreign carrier recipient of the Excellence in Communication Organization Award presented at the 2015 Civil Aviation Communications Summit. Being China’s leading air transport information provider, we are always willing to assist foreign airlines enhance their brand promotions and local communications in China. Etihad Airways, the national carrier of the United Arab Emirates, has been achieving outstanding results on many fronts including brand innovations and promotions as well as corporate press distribution and localisation.”

Hareb Al Muhairy, Etihad Airways’ Senior Vice President Corporate and International Affairs, said: “We are delighted to receive the CACS Award. We have great stories to tell. And we are keen to communicate with our stakeholders in China.

“Etihad Airways first entered the Greater China market in 2008 with the launch of daily flights to Beijing. This was followed by Chengdu in 2011, Shanghai in 2012 and Hong Kong in 2015. We are seeking to grow in China through various means in line with existing and potential future bilateral rights. We believe that there is huge potential in the Greater China market, given our unique geographic position as a transiting hub to China facilitating the government’s ‘Belt and Road’ initiatives.

“I would also like to thank our partners in China for their support in the successful development of our services in here. We look forward to working with them more closely to bring the same kind of mutual benefit and growth that we have achieved with our partners in other parts of the world.”

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