Abu Dhabi, United Arab Emirates - The Ministry of Community Development and Etihad Airways, the national airline of the UAE, have signed a memorandum of understanding (MoU) to launch the Etihad Senior Emiratis Basma Programme, which offers UAE nationals over the age of 60 an exclusive programme of benefits when flying with the airline. Etihad has also signed an agreement with Abu Dhabi Airports to provide Basma members with a range of added benefits from the Capital’s airport.
- Unique programme of benefits including
immediate upgrade to Etihad Guest Silver status and tailored airport offers
On the occasion of the launch, Her
Excellency Hessa Bint Essa Buhumaid, Minister of Community Development, emphasised the importance of signing this MoU
with Etihad Airways to offer an exclusive programme of benefits and discounts
for senior Emiratis. This initiative enhances the quality of future life and
enriches social communication for senior Emiratis. The national policy for
senior citizens of the UAE is based on partnerships with key entities offering
services to this community, and providing them with innovative channels of
Her Excellency said: “The memorandum of understanding with Etihad Airways
is a result of continuous efforts, partnership and integration with different
public and private sectors in order to disseminate community culture and
achieve welfare, happiness and positivity among all categories of the
community. The national policy for senior Emiratis aims to raise their quality
of life and to provide them with exclusive benefits and discounts.
“The MoU between the Ministry of Community Development and Etihad Airways
enhances the Ministry’s vision of supporting senior Emiratis and giving them
more facilities to enrich their lives and reward their service and dedication
to the nation.”
Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group,
said: “Following in the footsteps of our country’s great leadership, Etihad
Airways truly values the contribution of the UAE’s senior citizens to our society.
It is a great privilege for Etihad to give back to this community with an
exclusive and tailored package of benefits. It is with great pride that Etihad
is the first airline in the region to offer such benefits, which will be
expanded over the coming years.”
Users of the Etihad Senior Emiratis Basma Card will be able to instantly
access Silver status with Etihad Guest, the airline’s award-winning loyalty
programme. Further benefits include discounts on Etihad Airways flights, when
booked through Etihad Airways retail offices.
Members will also receive 25 per cent bonus Guest Miles, discounts on
upgrades using miles at the airport, alongside priority check-in at Abu Dhabi
International Airport. They will also be entitled to an additional baggage
allowance, depending on the class of travel.
Commenting on this collaboration, Bryan Thompson, Chief Executive Officer
at Abu Dhabi Airports, said: “Abu Dhabi Airports is eager to collaborate with
our key partner, Etihad Airways, on producing tailored and creative offers that
will further enhance our customer experience across our services. Through this
programme, the national carrier and the capital’s airport are ensuring we are
delivering a product that will create a memorable experience to one of our most
cherished and appreciated travellers.”
within the programme will also be offered a 10 per cent discount at Abu Dhabi
Duty Free, as well as courtesy three-day airport parking at Abu Dhabi
International Airport. In addition, these members can take advantage of an
upgraded travel experience including entry to the airport’s Al Reem Lounge,
where guests can enjoy complimentary food and beverages and an exclusive space
to relax prior to travelling.