Behind the scenes

Etihad Airways takes you behind-the-scenes of our latest television commercial (TVC), which was created by the international advertising agency M&C Saatchi under the theme “The World Is Our Home, You Are Our Guest”. 

Watch our ‘making of’ video above, as the award-winning director Dave Edwards and his colleagues from Rogue Films work their magic in eye-catching locations across Abu Dhabi, Bangkok, Prague and Sydney.

The commercial, which is part of Etihad’s new global brand advertising campaign, has been airing on leading television networks in the UAE, Australia, China, Germany, India, Japan, UK, USA and Nigeria.