23 Aug 2016 14:00
Etihad Airways, the national airline of the United Arab Emirates, has partnered with luxury department store Bloomingdale’s – Dubai as the retailer launches its Fall 2016 seasonal campaign. The airline is showcasing its iconic ‘penthouse in the sky’, The Residence, inside the store at Dubai Mall.
Airways will also offer Bloomingdale’s – Dubai customers who spend more than AED 1,500 in store the
opportunity to enter an exclusive draw during the two-week showcase. Two
winners will each receive Business Class return tickets for two from Abu Dhabi
to New York and a three-night stay at the renowned Plaza Hotel.
Additionally, everyone visiting the in-store pop-up will receive exclusive offers on flights
and holiday packages, including up to 20 per cent off flights and up to 60 per
cent off holiday packages using a promo code.
The collaboration with Bloomingdale’s – Dubai forms part of Etihad Airways’ strategy to
explore innovative collaborations with premium brands as the airline continues
to reimagine the flying experience. This latest partnership will enable the
retailer’s chic and fashionable customers to experience the latest in high-end
travel by touring The Residence – the airline’s ultra-luxurious three-room
suite – while Etihad Airways’ guests shop for the latest in-trend travel accessories ahead of their next trip.
Bloomingdale’s – Dubai customers will be able to experience The
Residence, which boasts
an area of 125 sq feet until 3 September 2016. The revolutionary cabin features a large
32-inch LCD monitor in the living room and a 24-inch version in the
bedroom. Guests who stay at The Residence will have their every need
catered for by a dedicated Savoy Butler Academy trained butler.
The Residence is available on Etihad Airways’
Airbus A380 on five routes from its Abu Dhabi hub: London, New York, Mumbai,
Sydney and Melbourne. Customers who book The Residence while in the store will
earn enough air miles for a return Business Class ticket to selected
destinations in the airline’s network.
Mohammad Al Bulooki,
Etihad Airways Vice President - UAE Commercial, said: “Etihad Airways’
collaboration with Bloomingdale’s-Dubai showcases the airline’s dedication to
providing its guests with innovative and superior products and services.
Bloomingdale’s is the most iconic store in the world, so it is a perfect opportunity
for Etihad Airways to collaborate with this retailer which has an outstanding
reputation for quality and creativity.”
A selection of
Bloomingdale’s – Dubai’s premium travel
accessories is on show inside The Residence. The store also offers a
personalised shopping service to ensure customers have the latest and most
desirable merchandise best suited to their travel needs.
Vice President - Commercial, Bloomingdale’s, Al Tayer Group, said: “At Bloomingdale’s – Dubai
we are always looking to offer our customers a world class experience ‘like no
other’, and with this exclusive partnership with Etihad
Airways, they will be able to take a tour of the most luxurious living space in
the sky, while shopping their favourite brands.”
The Residence is located
in Bloomingdale’s – Dubai’s
Dubai Mall store until 3 September 2016. Etihad Airways cabin crew and other staff
will be available in store to take bookings and to answer customers’ queries.