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04 May 2014 11:30

A new era in air travel was unveiled at Etihad Airways’ world-class Innovation Centre in Abu Dhabi today, underscoring the airline’s commitment to innovation. 

The new cabin interiors for Etihad Airways’ Airbus A380 and Boeing 787 Dreamliner fleet were revealed to the world’s media in Abu Dhabi today, Sunday 4 May. 

The Etihad Airways Innovation Centre is home to a walk-through reconstruction of the new A380 and B787 aircraft cabins, including real life mock-ups of The Residence by Etihad™ and the new First Apartments and First Suites. 

The walk-through also features Business Class cabins on the A380 and B787, with the airline’s new Business Studio, as well as Economy Class cabins with the Economy Smart Seat. 

The full scale cabin sections were fully-dressed for the unveiling to enable guests to touch and feel the new cabin interiors, and absorb the atmosphere of all-encompassing hospitality offered when flying with Etihad Airways. 

Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, said: “As the World’s Leading Airline*, we are always at the forefront of innovation. The new state-of-the-art facility creatively demonstrates our remarkable product and service, and embodies the vision for the future of Etihad Airways and the Etihad Experience. 

“After celebrating a decade of innovation, we are now looking at the next decade – and the new Innovation Centre provides us, our crew and partners, the right environment to come together to create new opportunities for Etihad Airways and for Abu Dhabi.” 

The Etihad Airways Innovation Centre has been designed to enable people to discuss and share ideas. 

It comprises two fully-equipped meeting, project management and research rooms with high-tech audio-visual and IT equipment, as well as an auditorium intended for lectures from global experts in design, service, marketing, and guest experience. 

The Innovation Centre is a research centre of excellence, where fresh ideas are brought to life as unique products and remarkable experiences. Facilitating this, is a product concept room where early thinking can be quickly roughed out from scratch. 

The Innovation Centre is also home to Etihad Airways’ Innovation Training Academy which comprises the largest A380 and B787 cabin service and safety trainers in the world. 

Measuring around 30 metres long and between six and four metres high, they are fully functioning and were built under licence using data supplied by Airbus and Boeing. 

The cabin trainers are complemented by 10 classrooms in an open training environment. The Innovation Training Academy is the evolution in learning required to prepare cabin crew with the skills to deliver the highest level of safety and hospitality for guests. 

Mr Baumgartner added: “The Etihad Airways Innovation Centre and the Innovation Training Academy further demonstrate our commitment to safety, innovation and individuality, which are part of the DNA of Etihad Airways. We have developed a world-class training environment like no other to ensure we continue to deliver on the expectations of our guests.” 

Visits to the Etihad Airways Innovation Centre will be by appointment or invitation only. 

* World Travel Awards 2009, 2010, 2011, 2012 and 2013.

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