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28 Apr 2013 08:00

The global air travel map is being redrawn as growth rates slow in traditional markets and surge in evolving economies including India, Africa and Latin America, the President and Chief Executive Officer of Etihad Airways, Mr James Hogan, said today. 

His comments coincided with the announcement by Etihad Airways of a 24 per cent strategic equity investment in Jet Airways, the second largest airline in India.

In Amsterdam, delivering the fifth annual Airneth Lecture to aviation industry executives, policymakers and researchers, Mr Hogan said the major shift occurring in the global economy was impacting significantly upon the air transport industry, requiring airlines to reshape their networks and enter new partnerships in order to remain competitive.

“Legacy markets are growing, but at a slower pace. Emerging markets are surging,” Mr Hogan said. “Traffic patterns and demographics are changing. Traditional air transport hubs are declining in prominence, with growth constrained by inadequate infrastructure and ingrained political resistance to change.

“The Arabian Gulf – the geographic centre of the world – is now evolving as the global centre of the air transport industry, with the number of passengers passing through Gulf hubs outstripping industry growth rates.”

IATA figures shows that in February, 2013, Middle East hub traffic was up by 10.6 per cent over February, 2012, compared with the global growth rate of 3.7 per cent.

Mr Hogan said the airline industry was entering a new phase of consolidation, as no single carrier could satisfy the global growth in passenger traffic. He said a new hybrid business model was emerging, in which minority equity alliances were bridging the gap between full mergers and legacy alliances.

In addition to its new investment in Jet Airways, Etihad Airways has acquired stakes in airberlin (just under 30 per cent), Air Seychelles (40 per cent), Virgin Australia (8.56 per cent) and Aer Lingus (just under 3 per cent), and continues to explore opportunities where they make financial and strategic sense.

“The new business model delivers benefits which previously were available only through full mergers or acquisitions,” Mr Hogan said.  

These benefits include joint procurement, cross-utilisation of aircraft, joint training of pilots and cabin crew, shared sales forces in common destinations, and dual focus on revenue growth and cost reduction. 

But Mr Hogan said the airline industry’s growth would be held back by government under-investment in efficient airspace management, and continued application of operating and investment restrictions designed decades ago.

Mr Hogan said the markets which would benefit most from the continued growth in air transport would be those in “aviation-friendly jurisdictions”, in which Governments recognised the economic contributions of airlines and the technological advances and capabilities of aircraft.

He said growth also would be maximised in markets like Abu Dhabi where governments embraced and implemented open skies policies, and planned airports, infrastructure, airspace corridors and operational regulations to support the industry and its customers.


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