New Etihad TV commercial

Our new TV campaign was shot across the world and features a stunning international cast. 

It showcases the personalised, considered and unique things we do for you when you’re a guest of Etihad. We hope you like it.

The campaign reinforces our innovative and industry-leading ‘Guest’ proposition which is a showcase of traditional Emirati values of hospitality blended with inspiration drawn from around the world to provide award-winning experiences and unique ‘signature moments’ to guests.

The split screen technique in the TVC juxtaposes the airline’s award-winning on-board service with lifestyle scenes from international destinations, fine dining restaurants and five star hotels around the world. This illustrates how we have established ourselves as a global airline and a world leader in the provision of hospitality services on the ground and in the air.

It also highlights the our dedication to sourcing the best products and ingredients from around the world to provide ‘signature’ and ‘outstanding as standard’ service to all its guests.

The soundtrack on the commercial is Bobby Darin’s 1967 classic, “Beautiful Things”, used to create a visually stunning television commercial that brings to life the flair, glamour and inspiration of Etihad Airways and our home of Abu Dhabi.

The making of our TVC

Watch the making of

We take you behind-the-scenes of our latest television commercial.